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16 de feb. de 2015 · Cunard Line Ltd Harvard Business School Case. Cunard is a luxury cruise line operating since 1840. It has 7 ships of varying luxury levels - 5 ultra luxury ships and 2 premium ships. Cunard focuses on maintaining a high-end brand image of elegance and proper British service across its fleet. While pressure is growing for more promotional ...
1971 wurde die Cunard Line Ltd., wie die Reederei ab 1962 offiziell hieß, durch den britischen Industriekonzern Trafalgar House Investments aufgekauft. 1987 wurde die Frachtsparte der Cunard Line an die ebenfalls zum Trafalgar House-Konzern gehörenden Ellerman Lines übertragen.
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180 years of sailing with Cunard. From welcoming legends of the silver screen to transporting troops during WWII, Cunard’s 180-year legacy is an incredible story of mechanical feats, heroic acts and historic world-firsts at sea. Here are just a handful of the extraordinary moments that define our past and continue to inspire our future.
Publication Date: June 24, 1994. Industry: Travel and tourism industry. Source: Harvard Business School. Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented ...
Queen Anne’s breathtaking interiors take inspiration from our past to define a striking new design direction for our future. Come on board to discover a ship that is modern, yet timeless. A ship that offers both exciting, novel experiences, as well as our much-loved signature venues. Find voyages. On board activities.
Cunard Line Ltd - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Cunard Line Ltd is a luxury cruise line founded in 1840 that offers various cruise ship options from elegant 5-star cruising on the Queen Elizabeth II to ultra-luxury cruises on the Sagafjord and Vistafjord and less formal 4-star cruises.
