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The new Benetton campaign by Oliviero Toscani renews a theme – integration – that has long been dear to the Benetton brand, imbuing it with new meaning and urgency. “Integration is a major issue in our world today,” says the photographer. “The future will hang on how, and to what extent, we use our intelligence to integrate with ...
La nueva campaña de Benetton de Oliviero Toscani renueva un tema de larga tradición en la historia de la marca, dotándolo de nuevos significados y mostrando su urgencia. «El problema del mundo actual es la integración», indica el fotógrafo. «El futuro dependerá de cuánto y cómo sepamos usar nuestra inteligencia para integrar lo ...
They’re totally engrossed in the story, listening carefully. The new Benetton campaign by Oliviero Toscani renews a theme – integration – that has long been dear to the Benetton brand, imbuing it with new meaning and urgency. “Integration is a major issue in our world today,” says the photographer.
They’re totally engrossed in the story, listening carefully. The new Benetton campaign by Oliviero Toscani renews a theme – integration – that has long been dear to the Benetton brand, imbuing it with new meaning and urgency. “Integration is a major issue in our world today,” says the photographer.
Biographie. En 1976, Oliviero Toscani réalise la campagne photographique Les contemporains pour le compte de Jean-Charles de Castelbajac . Il est mondialement connu pour avoir imaginé des campagnes publicitaires sur affiches particulièrement controversées pour le compte de l'entreprise textile italienne Benetton durant les années 1990.
It is the first campaign by Italian photographer Oliviero Toscani, in collaboration with French agency Eldorado. He goes on to win numerous awards all over the world, while also receiving some criticism - a sign that he is on the right path. In the following years, Benetton launched a series of controversial campaigns.
14 de dic. de 2016 · That’s when editor-and-chief of Benetton’s COLORS magazine, Tibor Kalman, called in Ann Rhoney, a colorist who worked by hand with oil paints. Pre-Photoshop, the painstaking process of ...
