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20 de ago. de 2019 · From 2014 to 2016, the FDA’s “The Real Cost” media campaign aimed at children and adolescents has prevented as many as 587,000 youths nationwide from initiating smoking, according to data ...
Please contact TheRealCost@fda.hhs.gov if you have any questions about “The Real Cost” campaign. Get Help If you want to quit smoking cigarettes, using dip, or vaping, you can get free help without giving anyone your personal information.
These beliefs were designed to reflect the general campaign themes for The Real Cost and were grouped into two subscales: health risks/chemicals (a, b, c, f, g) and loss of control (d and e). The items addressing health risks and dangerous chemicals were combined because the two themes were closely related (and often featured concurrently in the ads; see Table 2 ).
5 Duke J, Alexander T, Zhao X, et al. Youth’s awareness of and reactions to The Real Cost national tobacco public education campaign. PLoS ONE. 2015;10(12):e0144827.
23 de sept. de 2018 · The Real Cost, first developed by FCB New York in 2014, has successfully prevented nearly 350,000 youth from smoking cigarettes, and for each teen prevented from becoming a smoker, there was $181,000 in cost savings – which means the campaign has averted over $31 billion in future medical costs, to date.
Discussion of how the creation of the Center for Tobacco Products at the U.S. Food and Drug Administration, youth trends in cigarette smoking, and effectiveness of mass media interventions served as the foundation for the development of "The Real Cost" youth smoking prevention media campaign. The success of the campaign demonstrates that a ...
The evidence-based messaging strategy for “The Real Cost” campaign includes content about 3 smoking-related themes: (1) negative health consequences, (2) loss of control and independence, and (3) dangerous chemicals in cigarettes. 19, 20 An independent evaluation of “The Real Cost” campaign (hereinafter, the 2013-2016 evaluation), which used data from a nationally representative ...
