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  1. Hace 1 día · Alibaba's international e-commerce platform AliExpress has signed soccer star David Beckham as its global brand ambassador. The deal aims to promote AliExpress internationally as Chinese rivals like PDD's Temu and Shein rapidly expand globally. AliExpress sponsors the upcoming UEFA Euro 2024 championship where Beckham will help promote the company. AliExpress spent $7 million last year ...

    • 42 s
    • Benzinga