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10 de ene. de 2023 · FDA’s award-winning public education campaign, “The Real Cost,” continues to prevent youth from starting and continuing to use tobacco products.
29 de ene. de 2024 · The campaign addresses the “cost-free” mentality in middle and high schoolers with messages about the health consequences and risk of addiction from using e-cigarettes. Campaign Research...
By preventing these kids from becoming established smokers, "The Real Cost" campaign will save more than $53 billion for youth, their families and society at large by reducing smoking-related...
Giving you the most accurate, up-to-date information about the harmful effects of tobacco use, so you know the real cost of smoking, vaping, and other tobacco use. For more information, visit: www.fda.gov/tobacco. Please contact TheRealCost@fda.hhs.gov if you have any questions about “The Real Cost” campaign.
The U.S. Federal Drug Administration's (FDA) Center for Tobacco Products has launched a new "The Real Cost" media campaign focused on preventing youth e-cigarette use. The campaign aims to reach 10.7 million youth (ages 12-17), who have used e-cigarettes or are open to trying them.
9 de may. de 2018 · Building on the success of its youth smoking prevention effort, FDA expanded “The Real Cost” campaign in September 2018 with new, hard-hitting advertising designed to educate youth about the dangers of using e-cigarettes in adolescence.
Discussion of how the creation of the Center for Tobacco Products at the U.S. Food and Drug Administration, youth trends in cigarette smoking, and effectiveness of mass media interventions served as the foundation for the development of “The Real Cost” youth smoking prevention media campaign.
