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6 de jun. de 2017 · Gap is stripping it all down for its newest ad campaign, showing off 14 fresh faces — also known as some of the biggest models, stars, athletes, and artists of today — wearing a simple white...
- Avery Matera
Watch Yara Shahidi in Gap's brand-new "Bridging the Gap campaign. She collaborated with major stars including Wiz Khalifa, Maria Borges, and Priyanka Chopra.
6 de jun. de 2017 · Its aim is to celebrate diversity via the ultimate sartorial starting point and Gap’s speciality: the white T-shirt. “The white T-shirt is like a blank canvas - eternally versatile,”...
- Individuals of Style, 1989
- Who Wore Khakis, 1993
- Khaki Swing, 1998
- Digital Love, 2001
- A New Groove, A New Jean, 2003
- Pardon Our Dust, 2005
- Keep It Simple, 2006
- Dress Normal, 2014
- I Am Gap, 2017
- Bridging The Gap, 2017
In 1989 Gap launched the Individuals of Style campaign featuring some of the world's best photographers taking black and white portraits of icons from the world of art, film and music. For example, Patrick Demarchelier chooses to photograph Lenny Kravitz; Brigitte Lacombe John Malkovich; Albert Watson Ryuichi Sakamoto; but the most famous images ar...
In the early 90s, the U.S. brand launched its most successful campaign. Who Wore Khakis is a collection of archival black and white images of icons wearing khaki pants. James Dean, Marilyn Monroe, Ernest Hemingway,Pablo Picasso, Salvador Dalì, Andy Warhol, Amelia Earhart, Miles Davis, Arthur Miller, Jack Kerouac and the others turn an ordinary item...
The commercials full of catchy songs and choreography have allowed Gap to enter the history of fashion. Over the years khaki pants have been the focus of a long series of videos. What changes every time is the soundtrack: swing, hip hop, country, rock,...
Daft Punk in total denim look dance with Juliette Lewis on the notes of their hit Digital Love. Gap chose the French duo to star in this TV commercial, realizing their coolness long before adidas, Saint Laurent and Hedi Slimane.
It wasn't Dua Lipa with the Levitating remix the only one who felt the explosive alchemy between Madonna and Missy Elliott. The two artists had already collaborated in the early 2000s in a Gap commercial for which they had made a mash-up between two of Miss Ciccone's hits, Hollywood and Into the Groove.
In 2004, Gap's top management decided that the stores seemed too old, dated and in need of renovation. To announce it they chose director Spike Jonze, at the time the next big thing thanks to the successes of Being John Malkovich and Adaptation,who created a crazy and bizarre commercial. Perhaps even too out there, so much so that after having aire...
The commercial begins with a scene from Stanley Donen's Funny Face. Audrey Hepburn in a Parisian café says: "I rather feel like expressing myself now. And I could certainly use the release." Then she starts dancing wildly and after a few seconds, she reappears on a white background and continues her frantic dance to the tune of the AC/DC song Back ...
Anjelica Huston sipping a coffee at the bar. Zosia Mamet from the TV series Girls, in bed wearing shoes, but also Elisabeth Moss from Mad Men, Michael K. Williams from Boardwalk Empire andJena Malone fromThe Hunger Games, all portrayed in their everyday life. The Dress Normal campaign, completed with four 50-second spots shot by David Fincher, was ...
Tyrone Lebon, first, andValerio Spada for the second part, shot I am Gap. Portrait of an American Summer, with a cast of common people who express themselves by wearing the brand's clothes.
Edward Enninful directs a cast of people who embody contemporary American culture, such as Wiz Khalifa, Priyanka Chopra, Alek Wek and Adwoa Aboah. Together, all dressed in jeans and white tees, they sing Sunny by Boney M.
6 de jun. de 2017 · In a new Gap film, "Bridging the Gap," the brand proves this using the basic shirt to bring together a diverse cast of 14 including Olympic fencer Miles Chamley-Watson, model Christie...
- kristina.rodulfo@hearst.com
- Beauty Director
16 de abr. de 2007 · Following in the footsteps of mass-market clothing retailers H&M, Topshop and Target, all of whom have commissioned high-end designers to create limited edition clothing lines, The Gap selected...
6 de jun. de 2017 · In its “Bridging the Gap” campaign (a punny play on the name), iconic American brand Gap is softly touching on these serious issues by celebrating diversity and championing optimism through a...
