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  1. www.fda.gov › real-cost-campaignThe Real Cost Campaign | FDA

    10 de ene. de 2023 · The Real Cost Campaign. FDA’s award-winning public education campaign, “The Real Cost,” continues to prevent youth from starting and continuing to use tobacco products. The...

  2. www.fda.gov › media › 87879The Real Cost: CAMPAIGN OVERVIEW - U.S. Food and Drug ...

    CAMPAIGN OVERVIEW. What It Is. FDA’s award-winning youth tobacco prevention campaign, “The Real Cost,” aims to prevent susceptible youth from trying tobacco and keep experimenters from...

  3. www.fda.gov › tobacco-products › real-cost-campaignThe Real Cost Cigarette Prevention Campaign | FDA

    • Background
    • Our Approach
    • Awards and Recognition

    FDA’s first tobacco prevention campaign, “The Real Cost,” was launched in 2014. In its first two years, research showed “The Real Cost” prevented up to 587,000 youth ages 11 to 19 from initiating smokingbetween February 2014 and November 2016, half of whom might have gone on to become established adult smokers. Our Goal: Educate youth ages 12 to 17...

    Ver lista completa en fda.gov

    “The Real Cost” cigarette prevention campaign uses digital marketing tactics and creative advertising to educate the audience on the negative consequences of smoking. Some of these marketing tactics included: 1. Digital and streaming video advertising 2. Streaming audio advertising 3. Social media to engage the audience 4. A variety of influencers ...

    Ver lista completa en fda.gov

    Anthem Awards
    Effie Awards
    Festival of Media Awards
    The One Show Award

    Ver lista completa en fda.gov

  4. stage-digitalmedia.hhs.gov › tobacco › webpagesThe Real Cost Campaign - Tobacco Education Resource Library ...

    FDA’s first tobacco prevention campaign, “The Real Cost,” was launched in 2014 to educate the more than 10 million 1 youth ages 12-17 who were at-risk for smoking cigarettes in the United States about its harmful effects.

  5. therealcost.betobaccofree.hhs.gov › about-usAbout us - The Real Cost - HHS.gov

    Giving you the most accurate, up-to-date information about the harmful effects of tobacco use, so you know the real cost of smoking, vaping, and other tobacco use. For more information, visit: www.fda.gov/tobacco. Please contact TheRealCost@fda.hhs.gov if you have any questions about “The Real Cost” campaign.

  6. www.sciencedirect.com › science › article“The Real Cost”: Reaching At-Risk Youth ... - ScienceDirect

    1 de feb. de 2019 · The U.S. Food and Drug Administration's (FDA) youth smoking prevention media campaign, “The Real Cost,” primarily targets youth aged 12–17 years who have never smoked, but are susceptible to smoking, and those who have experimented with smoking in the past, but who have smoked fewer than 100 cigarettes in their lifetime. 1 Educating this audienc...

  7. tobwis.org › updates › fdas-real-cost-campaign-takesFDA's "The Real Cost" campaign takes on e-cigarettes

    The U.S. Federal Drug Administration's (FDA) Center for Tobacco Products has launched a new "The Real Cost" media campaign focused on preventing youth e-cigarette use. The campaign aims to reach 10.7 million youth (ages 12-17), who have used e-cigarettes or are open to trying them.