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FDA’s award-winning public education campaign, “The Real Cost,” recognizes its 10th anniversary and continues to prevent youth from starting using tobacco products.
- How Research Guides Our Campaign
- Quitting Resources For Youth
- Vaping Prevention and Education Resource Center
The Real Cost campaign conducts research with teens on an ongoing basis. Our research provides key insights about how potential campaign advertising (ads) resonate with members of our intended audiences. Campaign research consists of both testing ads before they are aired (also called formative research) and assessing the impact of the ads after th...
FDA partners with the National Cancer Institute’s (NCI) Smokefree.gov initiative to provide youth with resources for quitting e-cigarettes. Resources and information on Teen.smokefree.gov/therealcostare designed specifically for youth audiences by cessation experts. “The Real Cost” campaign connects youth to these resources on social media and vari...
The FDA’s Vaping Prevention and Education Resource Centeris an online hub with free science-based, standards-mapped lesson plans and materials teachers can use to help students understand the dangers associated with vaping and nicotine addiction. The resource center features numerous age-appropriate, cross-curricular resources for teachers to promo...
By preventing these kids from becoming established smokers, "The Real Cost" campaign will save more than $53 billion for youth, their families and society at large by reducing smoking-related...
A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2014. Food and Drug Administration (FDA).
Giving you the most accurate, up-to-date information about the harmful effects of tobacco use, so you know the real cost of smoking, vaping, and other tobacco use. For more information, visit: www.fda.gov/tobacco. Please contact TheRealCost@fda.hhs.gov if you have any questions about “The Real Cost” campaign.
The U.S. Federal Drug Administration's (FDA) Center for Tobacco Products has launched a new "The Real Cost" media campaign focused on preventing youth e-cigarette use. The campaign aims to reach 10.7 million youth (ages 12-17), who have used e-cigarettes or are open to trying them.
1 de feb. de 2019 · “The Real Cost” prevented nearly 350,000 U.S. youths aged 11–18 years from initiating smoking from February 2014 to March 2016, 21 further adding to the substantial evidence that mass media campaigns can be an effective intervention for protecting public health.
