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2023 media and entertainment industry outlook. Five trends shaping a new ecosystem of engagement. Streaming video, social media, and gaming are helping to enable new business models and reshaping media and entertainment.
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- jarbanas@deloitte.com
The US remains the focal market of the global streaming wars with revenue of US$49.4bn in 2022. By the end of the forecast period in 2027 the US will reach US$75.5bn – more than threefold growth in a decade – dwarfing the next-biggest market, China, at US$25.9bn.
Discover the key trends affecting the TV Industry in 2023 in our annual Trends & Predictions report, analysing key survey data from executives across the TV ecosystem.
In total, six key trends are driving increased TV time in ways that linear programming could not do alone. This is what the evolution of TV viewing looks like, and these trends present the industry with the next big battle: the quest for consumers’ share of TV time.
- William Quinn
- VOD and Digital Platforms as Game Changers
- The Future of The Television and Video Industry
- Digitalization, Personalized Advertising, and Less Regulation
- Four Future Scenarios For 2030
Traditional media concepts are a thing of the past, the entire industry is undergoing fundamental change: streaming services are no longer just platforms for the consumption of films and TV programs, now they are investing in the production and licensing of globally successful own content – and are thus in direct competition with the traditional TV...
All these factors are already having an effect on the market, but what will the future of TV and video look like in a few years' time? Will global platform giants such as Netflix, Amazon, Apple, and Google dominate the market? Or will the TV and video industry develop into a diverse ecosystem shaped by cooperation, in which traditional providers al...
For the purposes of the study we identified additional factors that will clearly determine the main future developments in the TV and video industry in the foreseeable future:
As a result of our analysis, we developed the following four future scenarios for the TV and video industry by 2030:
Report Overview. The global television market size was valued at USD 259.16 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR)of 10.0% from 2022 to 2028. This can be credited to the rising demand for smart TVs in developing regions, such as Asia Pacific.
Global televisions market revenue amounted to around 94 billion U.S. dollars in 2022. Even with massive changes in the technological landscape and a drop in revenue that year, TV seems set to...
