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7 de jun. de 2017 · Actress Joan Crawford helped Irving and Frito-Lay officials launch a production plant in 1967. She became involved with the company through her late husband, Pepsi Chairman Alfred Steele.
7 de jun. de 2017 · To help keep up with growing demand, parent company PepsiCo opened a then state-of-the-art production plant at Loop 12 and Wildwood Drive in Irving. It was the first Frito-Lay facility...
8 de jun. de 2017 · A half-century of snacking: What brought screen legend Joan Crawford to a Frito-Lay plant in Irving in '67? In June 1967, Plano-based Frito-Lay was two years into its merger with soft drink giant PepsiCo Inc., and the company was expanding.
June 4: Joan attends the 19th annual Primetime Emmy Awards, which is held at the Century Plaza Hotel in Los Angeles, California. June 7: Joan arrives in Dallas, Texas and then commutes to Irving, Texas in preparation for the dedication ceremony of a new Frito-Lay plant the following day.
December 5: Joan arrives in Dallas, Texas to attend the opening of the 17-story tall Frito-Lay Tower in Dallas' Diversa Exchange Park, which is to serve as the company's headquarters. Following her arrival at Love Field Airport, Joan tours the new Frito-Lay headquarters.
Lucille Fay Le Sueur (San Antonio, Texas; 23 de marzo de 1904-Nueva York; 10 de mayo de 1977), conocida como Joan Crawford, fue una actriz estadounidense de cine y televisión ganadora de un Óscar de la Academia en 1945.
Our Irving manufacturing plant celebrates 50 years of being in operation today! The Dallas Morning News takes a look at what brought screen legend Joan Crawford to the Irving plant in 1967.
