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  1. Razorfish, France. To launch Cinemax’s Outcast—a possession-themed horror show from The Walking Dead creator Robert Kirkman—we created a terrifying interactive trailer that lets audiences experience demonic possession.

  2. 1 de ago. de 2017 · We´re really happy to announce that "Posession begins" won a bronze lion at Cannes Lions International Festival of Creativity in Digital Craft: User Experience Design. This interactive trailer has already won more than 25 awards.

    • 2 min
    • 32.5K
    • Aparato
    • Objectives
    • Strategy and Execution
    • Results

    Our client, Cinemax, wanted to further establish its reputation for quality genre programming with the premiere of their new show, Outcast, from Walking Deadcreator Robert Kirkman. We were enlisted to create an experience to introduce its possession theme and generate buzz, leading to increased fan excitement and genre credibility. Smartly, Cinemax...

    Imagine a story so frightening, it makes you afraid to open your eyes and afraid to close them. This was the premise "Possession Begins," an interactive trailer controlled by the user's eyes. When people close their eyes, they're immersed in the virtual audio story of their possession by a terrifying demon. If they open their eyes to escape his gra...

    "Possession Begins" innovative brand of horror helped propel Outcast to become Cinemax's most watched premiere ever, with 4 million views across streaming and broadcast. From industry to fan culture to the technorati, the impact was clear, as the campaign generated over 68 million original impressions in less than a month. Here's what the press had...

  3. www.youtube.com › watchYouTube

    Watch the terrifying interactive trailer of Outcast, a new horror series on Cinemax. Can you resist the evil spirit? #possessionbegins

    • 9 min
    • 37.2K
    • JELlegendz
  4. Outcast Interactive Trailer: “Possession Begins” on Vimeo. Not Yet Rated. 6 years ago. Aparato. Download. Share. Agency: Campfire at SapientNitro. Digital production: Dinahmoe. Sound design: Apollo Studios. VFX: Aparato. Director: Mathías Chumino. Producer: Juan José López. Composition & VFX: Laura Pino / Ariadna Santini / Mathías Chumino.

    • 2 min
    • 1169
    • Aparato
  5. 11 de ene. de 2017 · About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright ...

    • 2 min
    • 4.4K
    • Cristal Events
  6. Outcast Interactive Trailer