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Our current logo, the arched TCU, has served as the University’s emblem for more than three decades. This mark provides a visual trigger that immediately helps individuals recognize TCU.
- University Color
Using the same color over time builds the University’s...
- Mission, Vision & Values
Logo Identity Standards; Incorrect Logo Usage; Logo No Nos;...
- Brand Extensions
If the arched TCU logo is included in the word mark or...
- Brand Standards
Eventually, thoughts and feelings about our brand become...
- Social Media Intern Application
The Social Team is open to all TCU undergraduate and...
- Horned Frogs
The University Frog may be used with or without the arched...
- WordPress Policies
All WordPress installs are created inside the WP Engine...
- Compliance & Accessibility
WordPress has the majority of these components built into...
- University Color
Logo Identity Standards. All TCU logos must adhere to the width of the character C in the arched application of “TCU,” as shown below. TCU logos are not to be used in conjunction with words or icons that violate the C-width clearspace unless supplied by the TCU Office of Graphic Design.
TCU's university logo has evolved through the years both in the fonts and styling of the TCU letters and the design of the horned frog.
- Meaning and History
- TCU Horned Frogs Logos
- Font and Colors
The brothers were helped in creating the university by their father, Joseph A. Clark. His sons were representatives of the Restoration Movement, which became the base of the modern Disciples of Christ organization. They were preachers, teachers, scholars, movement leaders, and education advocates. They first established a preparatory school for chi...
The sports department has such an unusual name due to the unique reptiles that are found in Texas. Phrynosoma cornutum is a horned frog or toad-like lizard, a representative of the iguana suborder. Due to the prickly growths on the skin, it doesn’t look very safe. This animal became the mascot of the university club, represented by eight men’s and ...
Throughout evolution, the sports logo has evolved from a complex graphic element into a simple text detail that adorns both form and paraphernalia. The university-wide sign is very similar to it – it looks similar. The oldest is the academic press: it reflects the key principles and history of the university. The university uses massive fonts for i...
- 1873
- tcu.edu
- Fort Worth, Texas, United States
TCU Logo/Marks Requests. TCU has exclusive rights to its logos and registered marks and prohibits their unauthorized use. All external (non-university) groups must obtain permission before using TCU marks in either a commercial or non-commercial manner.
Official TCU logos and color combinations. TCU Purple: PMS - 268 Process - C=79, M=100, Y=0, K=20. RGB - R=77, G=25, B=121 Web Hex - 4d1979. All TCU logos must adhere to the width of the character C in the arched application of “TCU,” as shown below.
