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  1. 10 de ene. de 2023 · FDAs award-winning public education campaign, “The Real Cost,” continues to prevent youth from starting and continuing to use tobacco products. The e-cigarette and cigarette prevention...

    • How Research Guides Our Campaign
    • Quitting Resources For Youth
    • Vaping Prevention and Education Resource Center

    The Real Cost campaign conducts research with teens on an ongoing basis. Our research provides key insights about how potential campaign advertising (ads) resonate with members of our intended audiences. Campaign research consists of both testing ads before they are aired (also called formative research) and assessing the impact of the ads after th...

    FDA partners with the National Cancer Institute’s (NCI) Smokefree.gov initiative to provide youth with resources for quitting e-cigarettes. Resources and information on Teen.smokefree.gov/therealcostare designed specifically for youth audiences by cessation experts. “The Real Cost” campaign connects youth to these resources on social media and vari...

    The FDA’s Vaping Prevention and Education Resource Centeris an online hub with free science-based, standards-mapped lesson plans and materials teachers can use to help students understand the dangers associated with vaping and nicotine addiction. The resource center features numerous age-appropriate, cross-curricular resources for teachers to promo...

  2. By preventing these kids from becoming established smokers, "The Real Cost" campaign will save more than $53 billion for youth, their families and society at large by reducing...

  3. Please contact TheRealCost@fda.hhs.gov if you have any questions about “The Real Costcampaign. Get Help If you want to quit smoking cigarettes, using dip, or vaping, you can get free help without giving anyone your personal information.

  4. Food and Drug Administration (FDA). Harmful and potentially harmful constituents in tobacco products and tobacco smoke: established list. Federal Register. 2012; 77(64): 20034-20037. U.S. Department of Health and Human Services (USDHHS). The Health Consequences of Smoking: Nicotine Addiction. A Report of the Surgeon General.

  5. The Real Cost. @TheRealCost ‧. 66.2K subscribers ‧ 61 videos. Giving you the most accurate, up-to-date information about the harmful effects of tobacco use, so you know the real cost of...

  6. The U.S. Federal Drug Administration's (FDA) Center for Tobacco Products has launched a new "The Real Cost" media campaign focused on preventing youth e-cigarette use. The campaign aims to reach 10.7 million youth (ages 12-17), who have used e-cigarettes or are open to trying them.