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Tom Roach. With over 20 years experience as a strategist in the world’s best marketing and communications agencies, I’m driven by a desire to drive future growth for brands through strategies that harness the commercial power of creativity, as well as to prove its value for the marketing industry as a whole.
Tom Roach | TEDxBryantU • February 2018. Roach lays the groundwork for why and how innovation has lost its meaning through looking at our current public systems.
22 de abr. de 2021 · Tom Roach is the new VP Brand Planning at Jellyfish, a new breed of digital-first marketing company. Ahead of the launch of WARC’s 2021 Future of Strategy research project, Roach – who has worked at top 10 advertising agencies in London for over 20 years–shares his thoughts on Jellyfish, and what it may mean about the agencies of the future.
11 de sept. de 2002 · He wrote the name of his neighbor, Tom Roach. He did that in case he didn't survive the brutal Feb. 9 attack during which Roach stabbed Green several times in the throat, back and face.
22 de oct. de 2022 · Beware of ROAS, ROI’s dangerous digital twin. By thetomroach. 22nd Oct 2022. 2 Comments. [First published in Marketing Week 12th October 2022] Too great a focus on return on ad spend (ROAS) is leading to short-term thinking and under-investment, which in turn is stifling growth, and it has the potential to be far more damaging than ROI.
7 de nov. de 2022 · You won’t get off the performance plateau armed with spreadsheets alone. 2. Know your (growth) audience. Digital-first brands, and D2C brands in particular, often believe they know their audiences inside out. But owning the data on what existing customers do on your digital real estate isn’t going to be enough.
30 de dic. de 2020 · Scaling up without screwing up. By thetomroach. 30th Dec 2020. 9 Comments. When scale-ups consider using TV advertising for the first time, it’s a decision that can be riven with uncertainty. So here’s some advice and data to help, including a new analysis of the performance of 550 TV ads by 200 new-to-TV brands by System1 Group.
