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16 de may. de 2024 · ¿Qué es el Copywriting? Una breve introducción a sus orígenes. Las bases del Copywriting provienen de un libro publicado en 1923 titulado Scientific Advertising , o lo que es lo mismo, Publicidad Científica, escrito por Claude Hopkins, de quien, se podría decir, sentó las bases de la publicidad.
Hace 2 días · Author: Claude C. Hopkins. Year published: 1923. If you noticed the publication date listed above, you’re probably surprised to see Scientific Advertising listed here. However, despite being over a century old, the advice found in this book is still pivotal to understanding why measuring results is crucial to the success of marketing and ...
Hace 5 días · In Direct Response Marketing, the call to action (CTA) is crucial. It tells the audience exactly what action to take next, whether it’s making a purchase, signing up for a newsletter, or downloading a resource. A clear CTA is specific, urgent, and compelling.
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Hace 1 día · #2 “Scientific Advertising” by Claude C. Hopkins. Published in 1923, Claude C. Hopkins‘ “Scientific Advertising” remains an essential cornerstone in marketing literature. Its enduring insights remain invaluable for marketers at all stages of their careers. To refine your marketing strategy further, it’s worth exploring novel platforms.
Hace 5 días · It’s like a map for salespeople, steering them through stages like lead generation, nurturing, and closing. Tracking these stages can help you predict sales timelines, tailor messages, pinpoint bottlenecks, and make data-driven choices. 81% of sales teams don’t analyze and correct their sales processes.
13 de jul. de 2023 · What is Direct Response Copywriting? Direct response copywriting is the truest form of advertising. Unlike magazine, TV, and billboard ads — whose purpose is to create brand awareness — direct response copywriting is persuasive copy that gets readers to take immediate action, like: Subscribe to an airfare discount newsletter.
