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16 de may. de 2024 · ¿Qué es el Copywriting? Una breve introducción a sus orígenes. Las bases del Copywriting provienen de un libro publicado en 1923 titulado Scientific Advertising , o lo que es lo mismo, Publicidad Científica, escrito por Claude Hopkins, de quien, se podría decir, sentó las bases de la publicidad.
Hace 3 días · Engloba las técnicas que idearon los primeros publicistas que decidieron otorgar poder a las palabras, como Claude Hopkins. Se dice de él que era tan buen copywriter, que allá por el año 1917 su jefe le daba cheques en blanco para que él mismo escogiera su propio sueldo.
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24 de may. de 2024 · But the last 100 years have seen that process being streamlined and thought about from different angles by leaders, and these ideas have crystallized organically into best practices. That sentence sounds pompous. David Ogilvy references Claude Hopkins 5 times in his book Ogilvy on Advertising.
- Neil D'souza
24 de may. de 2024 · Recommended direct response marketing books include “Ogilvy on Advertising” by David Ogilvy, “Tested Advertising Methods” by John Caples, and “Scientific Advertising” by Claude Hopkins. These books offer timeless insights and practical techniques for effective marketing.
Hace 5 días · This is actually two copywriting books in one — and both are worth the read if you’re an aspiring A-level copywriter. “My Life in Advertising” dives into Claude Hopkins’ history in business advertising, peppering vignettes with actionable advice and marketing strategies.
25 de may. de 2024 · This blog explains how Pepsodent became famous even though many toothpaste where there in the market and made brushing a regular habit for humans. In the early 1900s, Pepsodent was invented, and its creator sought a brilliant marketing strategy. He approached Claude C. Hopkins, who was an old too, a renowned advertising executive ...
27 de may. de 2024 · But he cut his advertising teeth at the influence of mail-order masters like Claude Hopkins, John Caples, and Victor Schwab. Consequently, he often asserted that if written copy didn’t produce an immediate result, it was a waste of time, effort, and the client’s money. The following example from Hello Fresh makes his case:
