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Alfred Nu Steele (April 24, 1901 – April 19, 1959) was an American soft drink businessman most known for being the president and later chairman of the board of Pepsi-Cola Company from 1950 until his sudden death in 1959.
Alfred Nu Steele (Nashville, Tennessee; 24 de abril de 1900 - Nueva York; 19 de abril de 1959), fue un hombre de negocios estadounidense famoso por ser director ejecutivo de Pepsi. Vida y carrera. Se graduó en la Universidad del Noroeste de Illinois en 1923, donde jugó al fútbol y se convirtió en ejecutivo de publicidad.
23 de oct. de 2022 · Para 1950, la junta directiva de la refresquera decidió nombrar como presidente a Alfred Steele, quien introdujo una botella más elegante, creó un departamento de mercadotecnia, logró que los ...
5 de mar. de 2017 · Chandler's biography reports that Steele first worked for Coca-Cola before moving over to Pepsi-Cola, where he eventually became chairman of the board. He later died in 1959 after suffering a ...
- Andrea Towers
Pero, el verdadero resurgir de la compañía no llegó hasta 1950, cuando Alfred Steele, exvicepresidente de Coca-Cola se convirtió en el presidente de Pepsi. Estableció una estrategia más agresiva que la que le permitían en Coca-Cola.
In 1950 Alfred N. Steele (1901–59), a former vice president of the Coca-Cola Company and the husband of actress Joan Crawford, became chief executive officer. His emphasis on giant advertising campaigns and sales promotions increased Pepsi-Cola’s net earnings 11-fold during the 1950s and made it the chief…
15 de mar. de 2023 · On April 19, 1959, just a few days shy of her husband’s 58th birthday, Joan went to rouse Alfred for breakfast and discovered him dead from an apparent heart attack.
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