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7th Feb 2024. 26 signs that creative strategy is alive. A few words from the final judging room at the APG Creative Strategy Awards 2023. I spent two days this week with a group of amazing people, hearing 26 presentations from some incredibly talented strategists.
- The sales funnel is wrong but it’s here to stay ... - Tom Roach
The sales funnel is nearly a hundred years old, but despite...
- The brand: the most valuable business tool ever ... - Tom Roach
When CEOs try to think about brands, their brains hurt’....
- The sales funnel is wrong but it’s here to stay ... - Tom Roach
1 de sept. de 2021 · The sales funnel is nearly a hundred years old, but despite frequent reports of its death and surprisingly little evidence that it reflects how advertising actually works, it’s never been more alive.
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10 de oct. de 2021 · In a world of change, what won’t? By thetomroach. 10th Oct 2021. 5 Comments. In marketing we love change, but what about what won’t? Here are 7 unchanging principles of effective communication that are based on how our brains work, not on how specific technology works.
27 de oct. de 2011 · Esta mañana, Tom Roach, director de planificación de Leo Burnett Londres, ha querido repasar en una ponencia celebrada durante la Jornada de la Eficacia ,a la que hemos asistido desde MarketingDirecto.com, los pasos llevados a cabo para conseguir que las últimas acciones publicitarias de McDonald’s hayan sido un éxito.
12 de nov. de 2020 · When CEOs try to think about brands, their brains hurt’. Brands are probably the most powerful and versatile business tool ever invented. And yet there’s a growing breed of business leaders who behave as if creating a famous, preferred, distinctive brand is an unnecessary luxury.
4 de mar. de 2021 · Roach, who has worked at some of the best communications agencies in the world (Leo Burnett, BBH, adam&eveDDB and, most recently, Jellyfish), proposes ending the false choice between long and short-term marketing tactics. Here, he explains how to get the two working in harmony, and close the value-destroying divide between ‘brand ...
