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In marketing we love change, but what about what won’t? Here are 7 unchanging principles of effective communication that are based on how our brains work, not on how specific technology works. Papyrus, paper, the printing press, television, the internet, the smartphone: the new communication technologies with the power to shape human culture ...
- The Wrong and the Short of it - Tom Roach
Exec Strategy Director at A&E DDB, Tom Roach, recently wrote...
- The sales funnel is wrong but it’s here to stay ... - Tom Roach
1st Sep 2021. 5 Comments. The sales funnel is nearly a...
- The Wrong and the Short of it - Tom Roach
11 de sept. de 2002 · On Monday, Thomas D. Roach, 35, of Rockford pleaded guilty to attempted murder and was sentenced to 25 years in prison. Under sentencing laws, Roach will serve at least 85 percent of his...
Los últimos tweets de @tomroach
4 de mar. de 2021 · Roach, who has worked at some of the best communications agencies in the world (Leo Burnett, BBH, adam&eveDDB and, most recently, Jellyfish), proposes ending the false choice between long and short-term marketing tactics. Here, he explains how to get the two working in harmony, and close the value-destroying divide between ‘brand ...
910 Followers, 499 Following, 127 Posts - Tom Roach (@tomroach) on Instagram: "Grammy Nominated Mix Engineer // Recording Engineer // Producer - Liverpool."