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  1. Verve Forecast is a record label formed as a division of Verve Records to concentrate on pop, rock, and folk music. Founding. Jerry Schoenbaum of Verve and Moe Asch of Folkways created Verve Folkways in 1964 to take advantage of the popularity of folk music.

  2. Verve Forecast was born in 1964 first as Verve Folkways. In 1967, it shifted its focus to the future and recast itself as Forecast—releasing many era-defining albums of the late ‘60s and early ‘70s. It was revived in the 2000s to house another wave of creative, jazz and roots-oriented artists.

  3. Verve Forecast was born in 1964 first as Verve Folkways—working with Folkways founder Moe Asch, bringing forth albums by blues legends like John Lee Hooker, Lightnin’ Hopkins, and Lead Belly.

  4. Historia. Verve Records fue fundada en 1956 por Norman Granz como resultado de la fusión de los sellos de Granz Down Home, Norgran Records (fundado en 1953) y su sello más antiguo Clef Records, que databa de 1946. Del sello Clef surgieron los Jazz At The Philharmonic. How High The Moon con Ella Fitzgerald fue el primer álbum en vivo, que ...

  5. Since opening its doors back in 1956, Verve Records has upheld a core commitment to authenticity, artistry, and integrity. The label has always sought to provide a home for fearless and ambitious artists—acts who have something to say, and who are not limited by expectations, limitations, or trends. The one common thread from the legendary ...