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10 de ene. de 2023 · FDA’s award-winning public education campaign, “The Real Cost,” continues to prevent youth from starting and continuing to use tobacco products.
- How Research Guides Our Campaign
- Quitting Resources For Youth
- Vaping Prevention and Education Resource Center
The Real Cost campaign conducts research with teens on an ongoing basis. Our research provides key insights about how potential campaign advertising (ads) resonate with members of our intended audiences. Campaign research consists of both testing ads before they are aired (also called formative research) and assessing the impact of the ads after th...
FDA partners with the National Cancer Institute’s (NCI) Smokefree.gov initiative to provide youth with resources for quitting e-cigarettes. Resources and information on Teen.smokefree.gov/therealcostare designed specifically for youth audiences by cessation experts. “The Real Cost” campaign connects youth to these resources on social media and vari...
The FDA’s Vaping Prevention and Education Resource Centeris an online hub with free science-based, standards-mapped lesson plans and materials teachers can use to help students understand the dangers associated with vaping and nicotine addiction. The resource center features numerous age-appropriate, cross-curricular resources for teachers to promo...
By preventing these kids from becoming established smokers, "The Real Cost" campaign will save more than $53 billion for youth, their families and society at large by reducing smoking-related...
Giving you the most accurate, up-to-date information about the harmful effects of tobacco use, so you know the real cost of smoking, vaping, and other tobacco use. For more information, visit: www.fda.gov/tobacco. Please contact TheRealCost@fda.hhs.gov if you have any questions about “The Real Cost” campaign.
The Real Cost. @TheRealCost ‧. 66.2K subscribers ‧ 61 videos. Giving you the most accurate, up-to-date information about the harmful effects of tobacco use, so you know the real cost of...
FDA’s first youth tobacco prevention campaign, “The Real Cost,” 18 is designed to prevent cigarette initiation among US children and adolescents aged 12-17 years and to discourage progression to established smoking among adolescent experimenters (ie, those who have smoked <100 cigarettes).
FDA’s award-winning public education campaign, “The Real Cost,” continues to prevent youth from tobacco initiation and use. “The Real Cost” launched in 2014 with cigarette prevention messaging using a robust paid media strategy to effectively reach teens and change their tobacco-related knowledge, attitudes, beliefs, and behaviors.
