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Interbrand presents the Top100 Best Global Brands ranking. Uncover their secrets to brand value, brand strength, brand leadership, and growth
24 de jul. de 2023 · This graphic shows the world’s 100 most valuable brands in 2023 based on an annual ranking from Brand Finance, illustrating the role brand equity plays in a company’s market position.
- Dorothy Neufeld
On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall.
- The World’S Top 100 Most Valuable Brands in 2021
- Methodology
- The Leaderboard
- Insights Into Brand Value Growth
In 2020, the global economy experienced one of the worst declinessince the Great Depression. Yet, while the ripple effects of COVID-19 have thrown many businesses into disarray, some companies have not only managed to stay afloat amidst the chaos—they’ve thrived. Using data from Kantar BrandZ, this graphic looks at the top 100 most valuable brands ...
Each year, research group Kantar BrandZ ranks companies based on their “brand value,” which is measured by: 1. A brand’s total financial value, which is the financial contribution that brand brings to its parent company ($ value). 2. Multiplied by its proportional value, measured by the brands proportional impact on its parent company’s sales (% va...
The total value of 2021’s Top 100 brands grew by 42%, reaching a combined $7 trillion. At the top of the list, perhaps unsurprisingly, is Amazon, with a total brand value of $683 billion. It’s the third consecutive year that Amazon has placed first on the list. Since last year’s ranking, the ecommerce brand has seen its value grow by 64%. Keep in m...
The most valuable brand report has been ranking companies for over a decade, and some overarching factors have stood out as key contributors to brand value growth:
- Carmen Ang
The latest ranking shows that the total brand value of the world’s top 100 brands now stands at $6.9 trillion for 2023. Despite a 20% drop in the overall index vs 2022, the Kantar BrandZ Top 100 retains its long-term growth trajectory, posting 47% growth compared to the pre-COVID (2019) level.
15 de jun. de 2022 · The combined value of the world’s Top 100 most valuable brands has increased by 23% to $8.7 trillion over the past year, highlighting the importance of brand strength in navigating an unsettled global economy. Thirty-seven brands improved their ranking this year.
