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15 de abr. de 2024 · La integración horizontal, también llamada integración lateral, es una estrategia en la que una empresa adquiere empresas similares para aumentar su participación de mercado y sus ganancias. Hay dos tipos principales de integración horizontal: adquisición y consolidación.
- What Is Horizontal Integration?
- Understanding Horizontal Integration
- Types of Horizontal Integration
- Advantages and Disadvantages of Horizontal Integration
- Horizontal Integration vs. Vertical Integration
- Examples of Horizontal Integration
- The Bottom Line
Horizontal integration is the acquisition of a business operating at the same level of the value chain in the same industry—that is, they make or offer similar goods or services. This is in contrast to vertical integration, where firms expand into upstream or downstream activities, which are at different stages of production.
Horizontal integration is a competitive strategy that can create economies of scale, increase market power over distributors and suppliers, improve product differentiationand help businesses expand their market or enter new markets. By merging, two businesses may be able to produce more revenue than they would have been able to do independently. Ho...
There are three primary forms of horizontal integration: mergers, acquisitions, and internal expansions.
Advantages
Companies engage in horizontal integration to benefit from synergies. There may be economies of scale or cost synergiesin marketing; research and development (R&D); production; and distribution. Or there may be economies of scale, which make the simultaneous manufacturing of different products more cost-effective than manufacturing them on their own. Procter & Gamble’s 2005 acquisition of Gillette is a good example of a horizontal merger that realized economies of scope.Because both companies...
Disadvantages
Like any merger, horizontal integration does not always yield the synergies and added value that was expected. It can even result in negative synergies which reduce the overall value of the business, if the larger firm becomes too unwieldy and inflexible to manage, or if the merged firms experience problems caused by vastly different leadership styles and company cultures. There are regulatory issues as well. If horizontal mergers within the same industry concentrate market share among a smal...
Both horizontal integration and vertical integration are the practice of a company expanding its current operations. However, each process aims to have a different strategic outcome. Horizontal integration occurs when a company aims to remain within its current part of the supply chain. The company often wants to enhance its existing product or get...
Many mergers that hit news headlines are examples of horizontal integration. If a company acquires or merges with another company and both firms are in a very similar industry, it is most likely an example of horizontal integration. Specific examples include: 1. JetBlue's 2022 merger with Spirit Airlines 2. Marriott's 2016 acquisition of Starwood H...
Companies looking to grow in size, increase revenue, expand to new product lines, and diversify operations may consider pursuing horizontal integration. Horizontal integration occurs when similar companies merge in the same stage of a supply chain merge. As opposed to a vertical integration which helps a company shift to earlier or later in the sup...
- Will Kenton
- 2 min
31 de jul. de 2015 · Integración horizontal | Qué es, significado, concepto y definición. Un resumen completo. La integración horizontal es una estrategia que adopta una compañía cuando busca ofrecer sus productos...
La Integración Horizontal es una Estrategia que consiste en Aumentar la Cuota de Mercado de una Compañía. Expandiendo su Presencia en un Sector en Particular. Se llama Horizontal porque esta Expansión se lleva a cabo en el mismo Mercado al que pertenece la Empresa.
12 de may. de 2023 · Horizontal integration is a business-growth strategy that companies pursue to expand their footprint in the marketplace. In a horizontal integration, a business combines forces with another company that offers similar products or services.
- David Luther
- Digital Content Strategist
18 de sept. de 2023 · La integración horizontal en el contexto empresarial se refiere a una estrategia que busca la consolidación y expansión de la estructura de una empresa a lo largo de su cadena de valor, a través de la adquisición o incorporación de otras empresas que operan en el mismo nivel de la cadena o que ofrecen productos y servicios complementarios.
8 de feb. de 2024 · La estrategia de integración horizontal -en la que dos empresas operan en el mismo nivel de la cadena de valor y deciden fusionarse- permite a las empresas aumentar su tamaño y alcance. Juntos, el alcance de la entidad combinada es mucho mayor en términos de expansión a nuevos mercados y diversificación de una cartera ...
