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Aurelien Guichard, a senior perfumer at Takasago, was born and raised in Grasse, the heart of the fragrance industry. Growing up in a family business specializing in growing roses and jasmine for major perfumers, he developed a passion for perfumery at an early age.
Aurelien Guichard, un perfumista senior en Takasago, nació y creció en Grasse, el corazón de la industria de fragancias. Creciendo en un negocio familiar especializado en el cultivo de rosas y jazmines para grandes perfumistas, desarrolló una pasión por la perfumería desde temprana edad.
9,710 Followers, 1,331 Following, 205 Posts - Aurélien Guichard Perfumer (@aurelienguichard) on Instagram: "Perfumer Co-Founder & Creative Director @matierepremiereparfums Founder Organic Farm of Roses & Tuberoses".
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- First Thing You Do in The morning?
- What Apps Do You Use The most?
- Do You Like to Be Driven Or to Drive?
- Where Do You Shop For clothes?
- What Do You Most Crave at The End of The Day?
- Do You Have A Guru?
- Your Favorite Hotel?
- Where Do You Do Your Best Work?
- A Favorite object?
- How Much Do You Trust Your Gut Instinct?
I open my window. I breathe the air of Paris—or wherever I am. And then I smell the perfume I’m working on, on the blotter I’ve put down the night before. Because, you know, you can smell things differently first thing in the morning.
Instagram, for sure. I’m very interested in hearing the opinion of people who aren’t experts, and you can find that on social media.
I like to drive—a Piaggio MP3 motorbike in Paris and a classic green Defender 110 with a white roof in the South of France.
I always go to Bon Marché, and I tend to buy the same brands. Acne is one that I like. I love Uniqlo, too—something practical, you know, and simple. For shoes, Church’s, and Nike for sneakers.
A glass of wine, usually. Maybe Cuvée Rosé by Château des Selvesnear Callian, made by the Christine family from Provence, the taste of my native region. Or a Saint-Pourçain from Bourbonnais. Simple and beautiful—great with friends.
I think, in a way, it’s my father. Not for what he created—of course, I love what he did, but I would be incapable of creating the same thing. More for the philosophy that he had behind his work. I grew up with someone who was truly a poet when it came to creation, and I feel our industry sometimes deserves a bit more poetry—or a bit less industry.
I love Il Pellicano. It’s a great hotel by the sea which looks like it hasn’t changed for the past 50 years.
My farm in the South of France where we grow organic roses is very dear to my heart and my atelier there. I do my perfume, my mother does her art—together, in the same environment—and that’s something that I really love. She could also be my guru because she’s very free-minded. You need courage to create something—to do something on your own.
I love the little bottles that perfumers work with and that I’ve been working with for the past 22 years of my life. So when we were designing [the packaging] for Matiere Premiere, we just made a bigger-sized version of those little bottles.
A lot. You shouldn’t overthink ideas. It’s something that you feel. And I think if I feel it, there will be other people who feel the same way. And as I create for other people, I quite often follow my gut feeling.
- James Collard
Aurélien Guichard a décidé il y a cinq ans de remettre les pieds dans la terre de Tourette près de Grasse, pour perpétuer la tradition des sept générations de parfumeurs qui le précèdent.
Matiere Premiere est une marque française de parfums haut de gamme créée par le parfumeur Aurélien Guichard. Sourcing des meilleurs ingrédients naturels au monde, priorité aux récoltes bios et durables.
13 de sept. de 2021 · But long before man and equine merged to a soundtrack of breaking waves and “Two Weeks” by FKA Twigs, Aurélien Guichard was given a Herculean task of his own: making the scent in the first place – Tisci’s first male fragrance for the House.
