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  1. 10 de ene. de 2023 · FDAs award-winning public education campaign, “The Real Cost,” continues to prevent youth from starting and continuing to use tobacco products. The e-cigarette and cigarette prevention...

  2. The Real Cost: A Cost-Effective Approach. From its launch in Feb. 2014 to Nov. 2016, FDA’s first smoking prevention campaign, “The Real Cost,” prevented up to 587,000 youth ages...

  3. CAMPAIGN OVERVIEW. What It Is. FDA’s award-winning youth tobacco prevention campaign, “The Real Cost,” aims to prevent susceptible youth from trying tobacco and keep experimenters from...

  4. Please contact TheRealCost@fda.hhs.gov if you have any questions about “The Real Costcampaign. Get Help If you want to quit smoking cigarettes, using dip, or vaping, you can get free help without giving anyone your personal information.

    • "The Real Cost” Youth E-Cigarette Prevention Campaign
    • Cigarette Smoking Prevention Campaign
    • “The Real Cost” Smokeless Tobacco Prevention Campaign

    Though only a small percentage of U.S. youth used e-cigarettes in 2011, 28 percent of high school students and 11 percent of middle school students used e-cigarettes by 2019. In 2020, these numbers declined and there were 1.8 million fewer youth using e-cigarettes. While this is progress, youth use of e-cigarettes remains a public health issue with...

    FDA’s first tobacco prevention campaign, “The Real Cost,” was launched in 2014 to educate the more than 10 million1youth ages 12-17 who were at-risk for smoking cigarettes in the United States about its harmful effects. In its first two years, research shows the campaign has done just that: “The Real Cost” prevented up to 587,000 youth ages 11 to 1...

    In April 2016, FDA expanded “The Real Cost” campaign brand to include new advertising targeting hard-to-reach rural male youth ages 12-17 at risk for smokeless tobacco use. The campaign was built on extensive formative research and delivered facts about the dangers of smokeless tobacco use in relevant and attention-grabbing ways. The campaign’s cen...

  5. INTRODUCTION. To combat youth tobacco use, the U.S. Food and Drug Administration (FDA) created “The Real Cost”—a youth smoking prevention media campaign designed to reach and educate at-risk teens aged 12–17 years who are already experimenting with cigarettes or thinking about starting.

  6. 66.2K subscribers ‧ 61 videos. Giving you the most accurate, up-to-date information about the harmful effects of tobacco use, so you know the real cost of smoking, vaping, and other tobacco use...