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19 de mar. de 2020 · Win win es un término de gran difusión en el ámbito de la negociación. Se refiere a la predisposición que deben reunir las partes involucradas en una negociación para que ambas salgan ganando mediante el acuerdo, tomando como premisa esencial que, en caso de no ser así, ninguna de ellas ganará realmente.
19 de abr. de 2018 · Una estrategia win win no es más que una estrategia de marketing B2B que, traducida del inglés, significa ganar – ganar y cuyo objetivo radica en que todas las partes que intervienen en dicha estrategia se beneficien.
¿Qué significa win win? La estrategia win win o también conocida win to win es una estrategia de marketing entre empresas donde se intenta optimizar los resultados. Una forma de simbiosis donde las empresas intentan beneficiarse de forma mutua para conseguir los objetivos planteados.
23 de feb. de 2022 · La nueva fórmula es WIN-WIN-WIN donde el último “WIN” es para el cliente / consumidor final que se beneficiará de una alianza entre dos partes. En muy pocas palabras te explicaré este nuevo método para vender y cómo puedes hoy mismo comenzar a diseñar una estrategia / técnica WIN-WIN-WIN.
- What Is A Lose-Win?
- What Is A Lose-Lose?
- What Is A win-lose?
- What Is A Win-Win?
- So, Which of The Two Is The Best Strategy?
- How to Cultivate Value
You may be thinking “who would negotiate to lose?” Lose-Win is often the result of lacking the courage to drive for your own objectives and giving in to the other party’s wants. On occasion, playing a short-term Lose can be used constructively as part of a long-term strategy.
Usually, Lose-Lose scenarios comes from focusing on the wrong objectives or from broken relationships (think of a typical divorce, but I’m sure you can think of plenty of business examples too).
Returning to the Win side of the matrix, once we have defined and can focus on our business objectives, we can set the strategy. With Win-Lose, the strategy is simply to meet your objectives at the expense of the other party’s objectives. We consequently compete with our “opponent” for the biggest share of the existing value.
On the other hand, with Win-Win, we meet our objectives by helping the other party achieve their objectives, or collaborating with our “partner” to optimize value creation.
The answer, of course, could be that it depends. It depends on many things, but in short, it depends whether there is actually value to be created. If there isn’t, then go for Win-Lose. So, with Win-Lose, you are looking to claim as much of the existing value as possible. To do this, negotiators will need to have developed the following skill sets:...
To create this value themselves, the two parties need to have developed the following skills: -goal setting—to understand the ways the negotiation can contribute to success -identifying variables—to be included in the agreement to achieve the business goals -building trust/rapport—to create an environment where the two parties can work together eff...
A win-win approach to negotiation aims to find an outcome that satisfies all parties. Follow the five steps of principled negotiation to boost your chances of success.
Collaborating (Win-Win) The "Collaborating" strategy makes up the upper right corner of the matrix. Collaboration is a win-win or integrative negotiation style, because the negotiation is important to win, at the same time that you preserve the relationship.
