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This print ad features iconoclasts like Picasso, Einstein, Lennon, Earhart, Gandhi and Miles Davis. 1 Think Different - Apple's 1997 advertising campaign. The "Think Different" ad campaign was one of Apple Inc.'s most famous and influential marketing campaigns. It was launched in 1997, shortly after Steve Jobs returned to Apple as CEO.
17 de jun. de 2015 · Because the people who are crazy enough to think they can change the world, are the ones who do,” is the short version of the text written by creative directors Rob Siltanen and Ken Segall ...
How Apple Made Their Most Famous Commercial. That was the name of the first ever ad for the Apple “Think Different” campaign, which ran in a wildly successful manner from September 28, 1997, until 2002. The campaign kicked off by the Crazy Ones ad, will go down in history as one of the greatest feats of advertising.
And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.” The “Think Different” campaign featured a diverse group of personalities, including Albert Einstein, Mahatma Gandhi, Martin Luther King Jr., John Lennon, Amelia Earhart, Pablo Picasso , and many others.
26 de sept. de 2013 · The Crazy Ones. Available on iTunes. Simon Roberts, an unorthodox genius with a big personality, heads an advertising agency that has some of the biggest clients in the world. By his side is his partner -- and daughter -- Sydney, who is focused and ambitious but spends more time than she'd like baby-sitting her father.
Apple maintained the campaign until 2002, and some of the early Apple retail stores featured Think Different tableaus and “Here’s to the Crazy Ones” on the walls before Apple moved to Switch. This article was first published 2007.04.09.
21 de sept. de 2021 · Because the people who are crazy enough to think they can change the world, are the ones who do.”. Often misattributed to Steve Jobs, the poem was a part of Apple's iconic Think Different ad campaign developed in the late 90s. Back then, Apple's image in the computing space was that Macintosh's were computers for 'creatives,' more toy than tool.
