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17 de ago. de 2012 · And adherents of the maxim “there’s no such thing as bad publicity” require no justification beyond the fact that the logo is indeed highly memorable. 2012Headline by Gareth Hague, the official typeface of the 2012 Olympic Games. What is also memorable is Gareth Hague ’s typeface for the London Olympics, 2012Headline.
20 de feb. de 2018 · Granted, we’re a few years on from London, but I think it’s worth taking a look at why the London 2012 logo is an effective exercise in sports brand identity: Clear Sense of Purpose: From the outset, the design team wanted to encourage “unprecedented levels of participation” beyond the sporting events with an Olympics that would be ...
21 de jun. de 2021 · On a fateful day in 2007, on the stage of London’s Roundhouse, the London Olympics 2012 logo was unveiled to the press, and a media storm ensued. Wolff Olins chairman Brian Boylan – who was a key figure on the creative team – caught the dark mutterings of a journalist sat next to him, who he remembers commenting, “the typography’s not bad but the logo’s fucking awful”.
29 de jun. de 2009 · Derrick Daye 4 min. Creative debates come and go. Some, like that of Tropicana’s new packaging and London’s 2012 Olympic logo are sure to have a long shelf-life. As Wolff Olins’ work on the 2012 logo continues to be scrutinized, we would like to gauge your reaction to the design above. To begin, two marketers share their opposing views.
Londres 2012: Un aspecto innovador. Por primera vez en la historia de los Juegos Olímpicos, el logo no incluía la ciudad o el país, sino el año: 2012. Cuatro colores fuertes y llamativos, inspirados en el mundo de los medios, la comunicación y la moda. Más información en la exposición virtual del Museo Olímpico.
5 de jun. de 2007 · June 5, 2007 -- Unveiled with aplomb Monday in North London to an audience of more than 700 Olympic stakeholders and members of the media, the logo for the 2012 Olympics was described by ...
In what was a first in Olympic history, the logo did not feature the city or the country, but the year – 2012. Four strong, loud colours, inspired by the w...
