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20 de may. de 2024 · Mary Wells Lawrence was an American businesswoman who made a mark in advertising during an age when men dominated the field. She cofounded the Wells Rich Greene advertising agency, which became noted for its campaign for Alka Seltzer (‘Plop, Plop, Fizz, Fizz’) among others.
16 de sept. de 2019 · Hoy le queremos hacer nuestro particular homenaje a Mary Wells Lawrence (1928 Youngstown, Ohio, Estados Unidos), la primera publicitaria que destacó en Madison Avenue en una período en el que la publicidad estaba dominada por hombres. Aunque con formación artística (estudió teatro en Nueva York), en 1952 empezó a trabajar como Gerente de ...
The Fierce, Fabulous Legacy of Mary Wells Lawrence. Upon founding Wells, Rich, Greene in 1966, Mary Wells Lawrence became the first woman to found, own and run a major agency—and the first female to be CEO of a company traded on the Big Board of the New York Stock Exchange. In her heyday, Wells Lawrence was responsible for some of advertising ...
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Leben. Wells Lawrence absolvierte Ende der 1940er Jahre ein zweijähriges Studium am Carnegie Institute of Technology in Pittsburgh, Pennsylvania.Dort lernte sie Bert Wells kennen, den sie 1949 heiratete. 1951 zog das Paar nach Youngstown, wo Lawrence ihre erste Stelle als Werbetexterin bei McKelvey’s department store einnahm.
13 de may. de 2024 · Wells Lawrence was the first woman to open, own and run a major ad agency—New York’s Wells Rich Greene. By Judann Pollack. Published on May 13, 2024. For more than 40 years, Mary Wells ...
7 de ago. de 2022 · The Lioness of St. Mark. On the 26th of June 2020, Mary Wells Lawrence was named the new “Lion of St. Mark” by the Cannes International Festival of Creativity at the ripe age of 92. Though it was far from the first major honour earned by the advertising legend. In 1971, Lawrence was named Advertising Woman of the Year by the American ...
Career. Called by Ad Age “advertising’s most widely publicized symbol of glamour-success-wealth-brains-and-beauty” at the time of her Hall of Fame induction, Mary Wells Lawrence began her remarkable career in the early ’50s at McKelvey’s department store, and by 1966 had founded Wells Rich Greene. A veteran of Doyle Dane Bernbach and ...
