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Hace 5 días · THE ROLE of Kweichow Moutai in Chinese society is complex. The state-owned company’s fiery, translucent baijiu is by far China’s favourite booze. It is one of the country’s oldest brands—a ...
Hace 6 días · LONDON: Makers of the Chinese liquor baijiu are reformulating the fiery grain liquid to appeal to a wider client base, including cocktail drinkers in New York, Los Angeles and London, as sales at...
Hace 3 días · Makers of China’s favourite spirit, baijiu, are looking at cracking overseas markets by using influencers and social media advertising, tweaking its flavour and trying it out in cocktails.
Hace 3 días · China is the world’s largest alcohol market, largely thanks to baijiu sales. The country’s liquor makers sold roughly $167 billion of baijiu in China alone in 2023, estimates research firm ...
Hace 4 días · Baijiu is considered China’s national liquor. As traditional drinkers age, Chinese baijiu producers like Moutai are trying to attract young people by launching baijiu-flavored lattes in collaboration with coffee brands or partnering with chocolate and ice cream companies. These initiatives are gaining popularity on social media.
Hace 1 día · The long fermentation period constitutes a crucial process for enhancing the quality of base liquor in the production of Chinese strong-flavor Baijiu. In the present study, a comprehensive metaproteomic analysis of fermented grains in the long fermentation period led to the identification of 44 plant proteins and 1460 microbial proteins. Following 12 days of fermentation, bacterial proteins ...
Hace 2 días · As baijiu producers look to expand their market globally, they face the challenge of adapting to international tastes while preserving the spirit’s unique character. Some distilleries are experimenting with aging baijiu in different types of wood barrels, similar to whiskey production, to create flavors that might appeal to Western palates.
