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The Medium is the Massage: An Inventory of Effects is a book co-created by media analyst Marshall McLuhan and graphic designer Quentin Fiore, with coordination by Jerome Agel. It was published by Bantam Books in 1967 and became a bestseller with a cult following.
- Marshall McLuhan
- 1967
“El medio es el mensaje” (en inglés “The medium is the message”) es una frase acuñada por Marshall McLuhan que significa que la forma de un medio se incrusta en cualquier mensaje que transmita o transporte, creando una relación simbiótica en la que el medio influye en cómo se percibe el mensaje.
"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter in his Understanding Media: The Extensions of Man, published in 1964. McLuhan proposes
20 de ene. de 2023 · the medium is the massage an inventory of effects. by. marshall mcluhan. Publication date. 1967. Publisher. bantam books, inc. Collection. internetarchivebooks; inlibrary; printdisabled.
Blending text, image and photography, his 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that...
20 de dic. de 2013 · In re-visiting McLuhan's book The medium is the massage (Citation 1967a), I will detail three idea constellations under the headings: McLuhan’s communications problematic, Convergent lines of media inquiry, and McLuhan’s futurity.
1 de abr. de 2022 · The medium is the massage : an inventory of effects. by. McLuhan, Marshall, 1911-1980. Publication date. 2001. Topics. Communication -- History, Mass media -- History, Technology and civilization. Publisher. Corte Madera, CA : Gingko Press.
