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Tom Roach – Championing commercial creativity. Blog. Humans Wanted. This is a call to arms for strategy people to join the new Account Planning Group AI Working Group, that aims to get the best from the technology for the planning and strategy community and help shape a positive future for the discipline. Paper was the future once.
- The sales funnel is wrong but it’s here to stay ... - Tom Roach
The sales funnel is nearly a hundred years old, but despite...
- The Wrong and the Short of it – Tom Roach
Fantastic article by Tom Roach, Exec Strategy Director at...
- The sales funnel is wrong but it’s here to stay ... - Tom Roach
View the profiles of people named Tom Roach. Join Facebook to connect with Tom Roach and others you may know. Facebook gives people the power to share...
Los últimos tweets de @tomroach
4 de mar. de 2021 · Roach, who has worked at some of the best communications agencies in the world (Leo Burnett, BBH, adam&eveDDB and, most recently, Jellyfish), proposes ending the false choice between long and short-term marketing tactics. Here, he explains how to get the two working in harmony, and close the value-destroying divide between ‘brand ...
Tom Roach. Tom has over 20 years’ experience as a strategist in marketing and communications agencies. He has won numerous Gold and Silver IPA Effectiveness Awards for campaigns that he’s worked on. Tom has worked with successful brands such as McDonald’s, Sainsbury’s, the BBC and Mercedes-Benz.
