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In marketing we love change, but what about what won’t? Here are 7 unchanging principles of effective communication that are based on how our brains work, not on how specific technology works. Papyrus, paper, the printing press, television, the internet, the smartphone: the new communication technologies with the power to shape human culture ...
11 de sept. de 2002 · On Monday, Thomas D. Roach, 35, of Rockford pleaded guilty to attempted murder and was sentenced to 25 years in prison. Under sentencing laws, Roach will serve at least 85 percent of his...
15 de nov. de 2020 · Exec Strategy Director at A&E DDB, Tom Roach, recently wrote an excellent essay called “The Wrong and the Short of it,” where he excoriates the false choice between long-term and short-term thinking in marketing, […]
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1 de sept. de 2021 · 1st Sep 2021. 5 Comments. The sales funnel is nearly a hundred years old, but despite frequent reports of its death and surprisingly little evidence that it reflects how advertising actually works, it’s never been more alive. The cockroach of marketing concepts, it just seems to keep going and going, adapting to the environment it finds itself in.
4 de mar. de 2021 · Roach, who has worked at some of the best communications agencies in the world (Leo Burnett, BBH, adam&eveDDB and, most recently, Jellyfish), proposes ending the false choice between long and short-term marketing tactics. Here, he explains how to get the two working in harmony, and close the value-destroying divide between ‘brand ...
910 Followers, 499 Following, 127 Posts - Tom Roach (@tomroach) on Instagram: "Grammy Nominated Mix Engineer // Recording Engineer // Producer - Liverpool."
