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  1. Identity System. The identity system includes a primary logo composed of a modern wordmark locked up with the long-established shield. Wordmark extension options and an HBS acronym mark are also part of the system. Do not alter, recreate, or redraw the logos. The images on this page are for reference only.

  2. Harvard Business School has two primary logos: the name logo and the shield logo. A name logo (either the horizontal or stacked version) must appear on all materials intended for external audiences. The shield logo is optional when the horizontal name logo is used, but is required when the stacked name logo is used.

  3. Executive Education Logo Guidelines. The new HBS brand system includes a new primary logo composed of a modern wordmark locked up with the established shield. The vertical wordmark extension is the preferred version and should be the standard usage when space allows.

  4. The new Harvard Business School (HBS) identity reimagines the globally-recognized symbols of the School for an innovative and inclusive future. HBS is forward-looking, global, and inclusive. By using the new identity system across communications, the visual voice of the School will match the School’s desired brand perceptions. The Harvard ...

  5. 12 de ene. de 2022 · The new year also brings a new brand identity to Harvard Business School (HBS). In December, after nearly a year of research, design, and collaborative effort, Marketing & Communications revealed the new wordmark, font, color palette, and patterns that will represent the School in all current and future advertisements, websites ...

  6. Brand & Style Guidelines. The Harvard Business School name and shield are trademarks and their use is governed by explicit rules and guidelines. All members of the community must respect and maintain the integrity of the HBS name and logo. Complete identity guidelines for Harvard Business School can be found here: Identity Guidelines.

  7. Harvard Business School Online, launched in 2014 as HBX, offers flexible certificate and credential programs taught by Harvard Business School faculty and delivered via an online platform. The Summer Venture in Management Program, a one-week management training program for rising college seniors designed to increase diversity and opportunity in business education.