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29 de dic. de 2023 · New Year Email Templates. New Year’s is a time of optimism and joy. Use this opportunity to send warm wishes for the upcoming year and share your company’s goals and resolutions. Reflect on your brand’s achievements from the past year and create anticipation for what’s to come.
- Naomi Assaraf
31 de dic. de 2023 · Learn how to send a professional and cheerful New Year's email to convey your warm wishes to both business contacts and personal acquaintances.
- Overview
- What is a new year email?
- What are the reasons for sending a new year email?
- How to write a new year email
- Tips for writing a new year email
- Template for a new year email
- Example of a new year email
Video: How To Send a Holiday Email to Customers and Staff
Tis the season to share a friendly holiday message with business partners, colleagues and customers! It shows gratitude for those you work with and who support your business. Watch this video for tips on crafting a professional holiday greeting.
Around the end-of-year holiday season, many companies send out emails to market to their customers and offer discounts and insight. This practice helps boost a company's sales and encourages a closer relationship with customers. If you're a marketing, sales or business employee, you may be responsible for writing a new year email and learning how to do so can help you succeed.
In this article, we define new year emails and their purpose and share steps and tips for writing a new year email for your team.
A new year email is a correspondence a company sends to customers on the new year holiday. Often a new year email is to advertise a new product or service or just to share a celebratory note with a company's customers. Either way, new year emails are a great marketing tool for establishing and maintaining a connection with consumers.
Related: Q&A: What Is Email Marketing?
Sharing a personal note
New year emails that share a personal note usually include messages from the company staff or CEO. Companies send this type of new year email to express their gratitude or share details about the company. This helps companies promote a transparent image and establishes a personal connection with customers. Related: Best Email Design Practices and How To Use Them
Offering a promotion or deal
When companies use new year emails to offer discounts and other promotions, they're often trying to increase their end-of-year sales. This helps companies earn extra profits and better prepare for the operational costs of the new year. These promotions also reward loyal customers by giving them a discounted price on a certain product. Related: Limited-Time Offers: 3 Examples and How To Create One
Showing the year in review
Some new year emails share statistics about the company's year. These reviews cater to either the customer, the company or both. For example, a movie streaming service may email a short personal presentation of each movie a certain customer watched that year or share statistics on how many movies their entire customer base streamed that year. These emails allow companies to seem transparent in their business and often contain entertaining information. Related: 4 Types of Internal Email Templates
1. Use a subject line
Subject lines are an important aspect of emails, as they're the first thing a customer sees when they receive an email. To encourage your email to get more views, try to write an attention-attracting subject line. In some cases, it may help to write your subject line in the form of a question or witty phrase. Read more: 13 Tips on Writing an Email Subject Line (Plus 100 Examples)
2. Start with a friendly greeting
When writing your new year email, start with a friendly greeting. If possible, try to address the recipient by name. This is often easier if you encourage customers to register for an email list or subscription. If you're sending a mass email to apply to all the customers, consider using a regular greeting phrase. Because new year articles are seasonal, you may also use a holiday greeting. Related: How To Write a Successful Partnership Email in 9 Steps
3. Personalize the email
Because professionals use new year emails for different reasons, the body of a new year email can vary. Try to keep the body of your email short and simple. This allows customers to read the email quickly and helps you save time when writing. Some new year emails focus on offering discounts or gratitude, while others share fun statistics about customer experiences. Related: How To Write a Follow-Up Email After Sending a Proposal in 6 Steps
Use graphics
Consider adding images and other design elements to your email to make it more visually appealing. This helps excite your audience and provide better advertisement for your employer. If you're writing an email to notify customers about a new or discounted product, this practice also helps improve your end-of-year sales. Related: Best Email Design Practices and How To Use Them
Send it early
Individuals send new year emails around the holiday of the same name. While it's important to send it close to New Year's Day, as to not interfere with the advertising of other prominent holidays, consider sending the new year email at least a couple of days before New Year's Eve. This allows customers more time to react to your call to action. Related: How To Create an Email Sales Funnel (Plus the 5 Funnel Stages)
Include contact information
Near the end of your email, consider adding contact information for service representatives of your team. Offering easy access to your contact information helps show your team values customers and wants to hear from them. This practice also helps you address any customer questions about the email or related subjects.
The new year email you send depends on your team's motivations for the email. Some new year emails include graphic design elements while others include a simple message. Here's a template for a message-based new year email that combines the main reasons companies send these emails:
Subject line: [Reason for the email]
Hi [Enter customer name here, if possible],
[Start with a personal greeting and sweet message.] [Use an additional sentence as needed].
[Share end-of-year information here, including any details about ongoing promotions.]
[Last call to action. Consider including a website link here.]
Here's an example of what a new year email may look like:
Subject line: New Year, New Clothes!
Hi Abigail,
Happy New Year! We hope this year has been as wonderful for you as it has been for us.
We want to thank you for all the support you've given us this year by offering you 20% off any purchase made before the end of the year!
We've got more designs and styles coming soon, so be sure to visit www.coolriverkidclothing.com and take advantage of this great deal.
7 de dic. de 2023 · Whether you want to close last sales, re-engage subscribers, or bolster customer loyalty, a Happy New Year email presents a one-time golden opportunity to do so. In this article, we gathered email marketing best practices for the holiday season and some eye-catching subject lines.
16 de ago. de 2023 · Hey {recipient name}, I want to wish you a happy and prosperous new year. I hope that this year is full of great things and that we can share many new memories together. I hope that this New Year brings you health, happiness and wealth. I also hope that all your dreams come true!
Dear [Recipient's Name], As we bid farewell to the old and welcome the new, the [Your Company] family wishes you a year filled with boundless joy, endless possibilities, and remarkable achievements. Reflecting on the Journey: 2023 has been a year of growth, challenges, and shared accomplishments.
7 de dic. de 2022 · Bring it on 2024! May all the new adventures be yours this year. Cheers to another year! Wishing you positive new beginnings in 2024. A joyful present and a well-remembered past—it’s to these things that we raise a glass! New Year wishes for customers.
