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8 de ago. de 2016 · Did you know it was originally called Pete’s Super Submarines? The Subway logo is ubiquitous in these parts, with multiple stores in small-city Bangor where I live, but it once looked quite different. The story began in Bridgeport, Connecticut, during the summer of 1965.
- 1972–1973
- 1973-2002
- 2002–2016
- 2016–Present
As the chain continued its expansion across the U.S. in 1972, Pete's Subway was shortened to present-day Subway. The "Subway" here was borrowed from the previous logo. This logo was short-lived (most likely a placeholder), as it would quickly be replaced the following year.
1988-2002
In 1988, Subway introduced a modified version of the logo it had been using since 1976, introducing a bicolor scheme to the wordmark where the "SUB" was white and the "WAY" yellow (promoting "positivity and flavor").Also, the oval was modified to take up less space. After the next logo was introduced, most older locations kept using this logo until the late 2000s. However, some northern Canadian locations continue to use this logo. Additionally, it can also still be found on some Duke ovens a...
On March 4, 2002,Subway's logo got a "hip" makeover. During this time, the slogan "Eat Fresh." was used, which was introduced a year prior under the previous logo. Here, the yellow color for the "WAY" was now a reference to the "freshness" of the food made there. An outline used with the previous wordmark in in-store branding since the late 1990s w...
On August 5, 2016, Subway received its first dramatic overhaul in 14 years in an attempt to revitalize its brand image amidst falling sales. The colors of the logo were swapped, while also having a striking resemblance to the 1988 logo, typeface-wise. Like the previous logos, this logo sometimes appears in yellow and white, but this time the logo's...
3 de jul. de 2020 · Diferentes logotipos de Subway. A partir del año 1968, surge un nuevo logotipo de Subway. La empresa siempre usó un logotipo característico que se fundamenta en su nombre para dar una imagen fuerte de la marca; pero esta vez le añadieron otros colores y la forma de los famosos sándwiches.
The first Subway logo was a logotype, with the first part of the company name, “Pete’s Super Submarines,” written in blue on the left and the remainder of the letters on the right. It was a simple design, using only words and two colors, blue and red, on a white background.
Evolution of the Subway Logo. The history of the Subway logo dates all the way back to the very first sandwich shop that DeLuca and Buck opened. After changing the name of their restaurant to Subway, the two men developed a yellow logo with arrows coming out of the “S” and “Y” in Subway.
3 de jul. de 2020 · Subway's first logo was a signature logo –a logo made up of the company's name. Iconic arrows were added at the beginning and end of the name and have been kept in other versions. This is a nod to the entrance and exit of the restaurant, saying it's easy to come in, order and take out.
25 de jul. de 2023 · The initial Subway logo was a simple, black-and-white design. Over time, the brand decided to inject some color into its image, adopting the now-iconic green and yellow. It was a bold move that set Subway apart from other fast-food outlets. The Evolution of the Arrows. The arrows, now a trademark feature, weren’t always part of the Subway logo.
