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10 de ene. de 2006 · In the Art of Innovation, Guy Kawasaki discusses 9 tips for innovation. The post gives some good pointers to approaching innovation. To summarize Guy’s points, innovation requires vision, tenacity, flexibility, customer orientation, and a splash of aud…
- Innovation
By Guy Kawasaki | 2016-10-24T14:09:11-07:00 March 15th, 2015...
- My Love of Meerkat and a Hope That Another Company Will Embrace It Too
Guy Kawasaki is the chief evangelist of Canva, an online...
- Design’s Deadly Duo
Over at the American Express Open Forum, I posted an article...
- How to Achieve Elegance
By Guy Kawasaki | 2016-10-24T14:11:55-07:00 May 18th, 2009 |...
- Innovation
22 de feb. de 2014 · Redefine. Recreate." His talk is titled "The Art of Innovation." Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the...
- 21 min
- 3.7M
- TEDx Talks
- Make Meaning, Not Money
- Make A Mantra, Not Mission
- Jump to The Next Curve
- Roll The Dicee
- Don’T Worry, Be Crappy
- Let 100 Flowers Blossom
- Polarize People
- Churn Baby, Churn
- Niche Thyself
- Don’T Let The Bozos Grind You Down
Innovation is about offering value and changing the world.If you innovate to bring a difference in people’s lives, the money will follow eventually. But money shouldn’t be your first agenda. I realized that this is why all the ideas that we noted in our discussion were missing something. They were not designed keeping in mind how we are going to br...
But why the meaning, you may ask? Because according to Guy, your meaning leads to a mantra. And the mantra is the crux of the difference you want to make. Chuck your 50-word mission statement. Stick to a 2-3 word mantra that represents your aim of the innovation. I realized that if we can narrow down our vision to 2-3 words, this can make our path ...
Don’t stick to achieving 10% better from your current innovation. Create something new instead of continuously working on the existing product.Don’t limit yourself and stick to the same curve. Move to the next one. I love the example given by Guy here where he talked about the how the ice business moved from one innovation to another: Did you notic...
Guy says a great innovation is deep, intelligent, complete, empowering, and elegant. DICEE! 1. Deep– The features and functionalities of great innovation are deep. 2. Intelligent– At the same time, great innovation is intelligent. Ford’s MyKey can control the top speed of the car through the key. Quite smart! 3. Complete– You can differentiate grea...
Don’t wait for perfection when you innovate.A valuable innovation can have elements of crappiness, Guy suggests. So, don’t worry about the flaws. Instead, ship your innovation with revolutionary outcomes. If it’s on the next curve, elements of crappiness don’t matter. Guy shares an excellent example where he tells a story of John Logie Baird who in...
Your product may solve a particular problem. And you may have a specific audience in mind. Later, your product could be used & perceived in a new way by people you had never thought of. When Apple launched Macintosh, they aimed it as offering database, word processing, and spreadsheet. But Macintosh became synonymous with desktop publishing. The po...
Be ready to polarize people with your innovations. Who says a great innovation doesn’t have critics?Your innovation might make only a small segment of people happy. Apple is a typical example. Those who don’t use an iPhone criticize it for its cost and niche features. But only an apple user has the heart to shell out what they pay for. So, don’t wo...
When you ship your product with a bit of crappiness, you have a scope to improve. Make new versions of your innovation, and then create another better version. Keep evolving to make a great product. “Innovation is not an event; it’s a process,”quotes Kawasaki. Facebook didn’t become the most loved social media platform on its first day. With time i...
A great product is both valuable and unique. If your innovation is missing any of these, it might fall into the trope of mediocrity. When you think of great innovation, think of a 2X2 matrix similar to Gartner’s Magic Quadrants. All products race to move to the top right box. That’s your spot if you innovate the right way. Breitling is a pioneer in...
Naysayers will interrupt and criticize. Don’t let bozos bog down your spirits. Bozos are either the losers themselves or the rich and famous people you might perceive as correct in negating your meaning and mantra. They are still stuck in their curves and don’t appreciate the next curve you are standing at. And here is your bonus tipGuy Kawasaki ad...
28 de nov. de 2016 · GUY KAWASAKI - The art of innovation - TEDxBerkeley. Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at...
- 21 min
- 7.6K
- BCC Speakers
18 de feb. de 2018 · Guy Kawasaki at TEDxBerkeley 2014: "Rethink. Redefine. Recreate." His talk is titled "The Art of Innovation."
- 21 min
- 407
- Alexandros Hanialidis
18 de feb. de 2015 · Guy Kawasaki, Chief Evangelist at Canva and formerly of Apple, shares his top 10 tips on the art of innovation. In an entertaining Gartner IT Symposium/Xpo™ talk in which he both poked fun at high tech and held the industry to high standards, Mr. Kawasaki shared personal stories and industry examples with the audience of CIOs and ...
His 10 principles of the Art of Innovation is a blend of spirituality, human mantras and efficient working methods. By adding value to the world through Innovation, Kawasaki talks about adding meaning to life rather than chasing after money. This would create effective solutions to simple daily life problems.
