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2 de mar. de 2015 · Abstract. Since advertising has long been a ubiquitous and pervasive part of American culture, public opinion researchers, advertising practitioners and academics have been interested in public attitudes towards advertising. The first public opinion surveys were undertaken during the Depression; this article begins with them and ...
- Eric J. Zanot
- 1984
20 de feb. de 2024 · Fly With Me tells the story of the pioneering young women who became flight attendants at a time when single women were unable to order a drink, eat alone in a restaurant, own a credit card or get...
7 de feb. de 2024 · American Airlines, 1968. In October 1958, a Boeing 707 airplane—the first commercially widespread jetliner—took off from New York en route to Paris, and with it launched the Jet Age.
- American Experience
- Warner Bros Pictures: Barbie Movie Selfie Generator
- Red Bull: Stratos
- Refinery29: 29Rooms
- Lean Cuisine: #WeighThis
- M&M: Flavor Rooms
- Image Source
- Benefit Cosmetics: 'A Lashtastic Virtual-Media Campaign'
- Misereor: Charity Donation Billboard
- Lululemon: Proud & Present
- Häagen-Dazs: Strawberries & Cream with Wimbledon
The highly anticipated film, Barbie, has been creatively marketed to fans of all ages and backgrounds — through unique trailers and immersive generative AIthat let you become your own Barbie doll cover. By visiting the website BarbieSelfie.ai, users were greeted with the message, "Welcome to Barbie Land, where you can be Barbie (or Ken). Click belo...
Red Bull has been at the forefront of extreme sports coverage for almost as long as the brand has existed. But the company brought its content marketing to new heights — a world-recordheight, actually. Affectionately named Stratos, Red Bull's superterrestrial marketing campaign featured Felix Baumgartner, a skydiver from Austria who partnered with ...
For about three years now, lifestyle brand Refinery29 has hosted the 29Rooms event: What it calls "an interactive funhouse of style, culture, & technology." As the name suggests, it consists of 29 individually branded and curated rooms — and attendees can experience something different in each one. The rooms are designed and created with brand part...
It's disconcerting how many commercials today tell women to change something about themselves. Sitting on the couch and watching TV for just two minutes, I had already lost count of the number of times that message came up. That's why it's so refreshing to see brands like Lean Cuisine, whose marketing used to center solely on weight loss, stray fro...
If you've ever had a peanut M&M versus regular M&M debate, you know people can get passionate about candy. So, when M&M needed to choose its next flavor, the company chose to do so with an immersive pop-up in New York City. The experience included "flavor rooms", which were each complete with decor and fragrances unique to a certain flavor. The pop...
Takeaways for Marketers
1. With every marketing campaign you launch, find the "fun" factor. It's easy to get caught up in how much your brand helps solve your customer's problem. But what about them, as people, would also bring them enjoyment? 2. Consider how you might leverage your audience for key business decisions. If they're the ones who will be buying and using your product, they're also the ones best-equipped to tell you what's working, and what isn't. An experiential campaign is one good opportunity to conne...
In today's digital-first world, a good experience doesn't have to be in-person. But traditionally, consumers still want to test out new makeup products before purchasing — which created a challenge for Benefit Cosmetics during the worldwide pandemic, in which most retail locations were closed. To draw attention to its new Magnet Extreme Lengthening...
When was the last time you used cash to pay for something? Tough to remember, right? We're kind of a species of "mindless swipers" — globally, an estimated 357 billion non-cash transactions are made each year. And knowing how often we whip out our cards, German relief NGO Misereor decided to put our bad habit to good use with its charitable giving ...
To celebrate Pride Month, Lululemon worked with MKGto create an immersive, thoughtful experience that combined an engaging social media campaign with real-life community-centered events. First, the athletic brand asked its own employees and ambassadors to reflect on topics relevant to the LGBTQ+ community. The brand shared their responses via image...
To draw attention to its new, limited-edition ice cream flavor Strawberries & Cream, Häagen-Dazs worked with Wonderland to create a GIF photo booth at the tennis championship Wimbledon. The booth included a swing (playfully alluding to tennis), which encouraged famous tennis players, models, and influencers to take pictures to post on social media ...
- Braden Becker
- 2 min
American Express Experiences te abre las puertas a grandes eventos para que disfrutes online desde tu casa – música, cultura, deportes y entretenimiento.
20 de feb. de 2024 · The union reps were just a bunch of 50-, 60-year-old guys that were oblivious to the advertising, and to the sex discrimination.
29 de mar. de 2021 · United States. The powerful digital advertising industry of the United States has expanded putting the pedal to the metal – but recently, that was the brake pedal. For several consecutive years,...
