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The new HBS brand system includes a new primary logo composed of a modern wordmark locked up with the established shield. The vertical wordmark extension is the preferred version and should be the standard usage when space allows.
- Primary Logos - Harvard Business School
Harvard Business School has two primary logos: the name logo...
- Use of Harvard Name & Logo | About - Harvard Business School
The Harvard Business School name and shield are trademarks...
- Primary Logos - Harvard Business School
- Identity System
- Primary Logo
- Shield & Logo Color Variations
- Vertical Wordmark Extension
- Horizontal Wordmark Extension
- Wordmark Without Shield
- Acronym Mark
The identity system includes a primary logo composed of a modern wordmark locked up with the long-established shield. Wordmark extension options and an HBS acronym mark are also part of the system. Do not alter, recreate, or redraw the logos. The images on this page are for reference only. Request image files for use from the following sources:
The primary logo pairs the shield with a wordmark set in a customized version of HBS Graphik. An official mark containing the name of the School must appear on all materials intended for external audiences when space allows. When the shield is locked up with the name of the School, it must always appear to the left of the rule and wordmark, and the...
The primary logoin the top left is the preferred logo and should be used most often. It can be used on white and other light backgrounds that provide adequate contrast. The 1-color logo(top right) may appear in any palette color as long as there is significant contrast against the background, but it most often appears in black, crimson, or fully kn...
The vertical wordmark extension is the preferred version and should be the standard usage when space allows. Primary academic programs use the larger signature style (above left), and all other signatures or logos with multiple signatures use the smaller style (above right). Logos using the larger signature style are set in HBS Graphik Regular 90.2...
The horizontal wordmark extension should only be used in cases when space constraints make using the vertical wordmark extension difficult. Preferred colorway: Harvard Business School in black, department/program in crimson. Alternate colorways: Harvard Business School and department/program in all black or knocked out to white.
The rule and wordmark may appear without the shield. In these cases, it is preferred (but not required) that the shield appear alone elsewhere in/on the piece. Except in rare cases, the wordmark appears with the rule when used without the shield.
The primary logo is preferred to the acronym except when space constraints make using the primary logo impossible. Under normal circumstances, the acronym marks alone are insufficient identifiers of the School. There are three exceptions to this rule: 1. Swag items (primary logo and acronym are equally acceptable), 2. Campus signage (primary logo a...
HBS is forward-looking, global, and inclusive. By using the new identity system across communications, the visual voice of the School will match the School’s desired brand perceptions. Explore and learn how to best use the identity system, see examples to inspire marketing efforts, and find links for asset downloads.
Description. id: P-017-000-00 Standardized HBS logo. Example. Explore in Storybook. Harvard Business School. Harvard Business School
All members of the community must respect and maintain the integrity of the HBS name and logo. Complete identity guidelines for Harvard Business School are found on the Marketing & Communications Brand & Style Guide website.
