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Logos using the smaller signature style are set in HBS Graphik Medium 56.5/59.5 pt with metrics kerning and 0 tracking. Preferred colorway: Harvard Business School in black, department/program in crimson. Alternate colorways: Harvard Business School and department/program in all black or knocked out to white.
Harvard Business School has two primary logos: the name logo and the shield logo. A name logo (either the horizontal or stacked version) must appear on all materials intended for external audiences. The shield logo is optional when the horizontal name logo is used, but is required when the stacked name logo is used.
The new Harvard Business School (HBS) identity reimagines the globally-recognized symbols of the School for an innovative and inclusive future. HBS is forward-looking, global, and inclusive. By using the new identity system across communications, the visual voice of the School will match the School’s desired brand perceptions. The Harvard ...
Executive Education Logo Guidelines. The new HBS brand system includes a new primary logo composed of a modern wordmark locked up with the established shield. The vertical wordmark extension is the preferred version and should be the standard usage when space allows.
12 de ene. de 2022 · The new year also brings a new brand identity to Harvard Business School (HBS). In December, after nearly a year of research, design, and collaborative effort, Marketing & Communications revealed the new wordmark, font, color palette, and patterns that will represent the School in all current and future advertisements, websites ...
The Harvard Business School name and shield are trademarks and their use is governed by explicit rules and guidelines. All members of the community must respect and maintain the integrity of the HBS name and logo. Complete identity guidelines for Harvard Business School can be found here: Identity Guidelines.
Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It owns Harvard Business Publishing, which publishes business books, leadership articles, case studies, and Harvard Business Review, a monthly academic business magazine.
