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Like. “Where people aren’t having any fun, they seldom produce good work.”. ― David Ogilvy, Confessions of an Advertising Man. 51 likes. Like. “The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the ...
Confessions of an Advertising Man, a book written by David Ogilvy, presents the quote: "In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create." This statement encapsulates the undeniable truth that merely having innovative ideas and thinking outside the box is insufficient in the competitive world of commerce. To succeed, one ...
David Ogilvy. David Mackenzie Ogilvy CBE (/ˈoʊɡəlviː/; 23 June 1911 – 21 July 1999) was an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". Bio from Wikipedia, the free encyclopedia.
Confessions of an Advertising Man is an enlightening guide to advertising and business, written by David Ogilvy, one of the pioneers in the field of advertising. The book, first published in 1963 by Atheneum, offers a detailed and candid account of the author’s career, strategies, and principles in advertising.
1 de sept. de 2011 · First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ...
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Confessions of an Advertising Man. Broché – 1 septembre 2011. A new edition of the timeless business classic featured on Mad Men as fresh and relevant now as the day it was written. 'We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses.
