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29 de sept. de 2020 · Wie Sie durch Fair Process Vertrauen und Motivation schaffen. Von W. Chan Kim und Renée Mauborgne. 20. November 1997, 18.00 Uhr •. ist Professor für Strategie an der Business School INSEAD und ...
3 de feb. de 2015 · By: W. Chan Kim, Renee A. Mauborgne The global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content.
W. Chan Kim About the author He is the co-author of Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs, and the over 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and the New York Times, #1 Wall Street Journal, USA Today, and Los Angeles Times ...
Creating New Market Space. by. W. Chan Kim. and. Renée Mauborgne. From the Magazine (January–February 1999) Competing head-to-head can be cutthroat, especially when markets are flat or growing ...
She is a coauthor, with W. Chan Kim, of the books Blue Ocean Strategy and Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs (Harvard Business Review ...
Numerosos innovadores desde hace más de cien años de han usado este tipo de estrategia no solamente para diferenciarse de sus competidores, si no para poder crear nuevos mercados; lugares donde la competencia es irrelevante. Excelente trabajo de W Chan Kim y Reneé Mauborgne.
Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne is a must-read for Business professionals and for Entrepreneurs. The book emphasizes the importance of creating uncontested market space, rather than competing in existing ones.
