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Website. blueoceanstrategy.com. Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand ...
Por eso, no fue por casualidad que W. Chan Kim y Renée Mauborgne eligieron esa metáfora para bautizar una de las estrategias más populares de las últimas décadas. Los profesores del Instituto Europeo de Administración de Empresas (INSEAD) son autores del best-seller La Estrategia del Océano Azul , lanzado en 2005 y traducido a más de 40 idiomas.
por W. Chan Kim, Renée A. Mauborgne. ( 73 ) $532.00. Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. Disruption dominates innovation theory and practice.
W. Chan Kim is a professor of strategy and co-director of the INSEAD Blue Ocean Strategy Institute.
She is a coauthor, with W. Chan Kim, of the books Blue Ocean Strategy and Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs (Harvard Business Review ...
28 de mar. de 2024 · Bio. Professors of Strategy at INSEAD, both Kim and Mauborgne are also co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the recipient of numerous academic and management awards. In 2023, Kim and Mauborgne were recognized as two of the four leading thinkers in Harvard Business Review’s 100-year ...
She is a coauthor, with W. Chan Kim, of the books Blue Ocean Strategy and Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs (Harvard Business Review ...
