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  1. 1 de sept. de 2004 · A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.”.

    • Ig Publishing
    • $13.46
  2. Propaganda, a book written by Edward Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication.

  3. Bernays invented PR, but in this book it is called by a more honest name: 'propaganda'. In the old days, propaganda just meant what modern-day PR means: advocating on behalf of an organization (or government or business) and explaining and justifying the institution to the public.

    • (7.5K)
    • Paperback
    • Propaganda (book)1
    • Propaganda (book)2
    • Propaganda (book)3
    • Propaganda (book)4
    • Propaganda (book)5
  4. A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent."

    • (2.8K)
  5. 21 de abr. de 2022 · His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education.

  6. UN LIBRO MUY INTERESANTE QUE ES AL MISMO TIEMPO DENUNCIA Y ENSEÑANZA DEL PAPEL QUE JUEGA LA PROPAGANDA Y LA MANIPULACIÓN EN NUESTRA ÉPOCA. El libro PROPAGANDA de EDWARD L. BERNAYS en Casa del Libro: ¡descubre las mejores ofertas y envíos gratis!

  7. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and...