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Harding Luther Lawrence (July 15, 1920 – January 16, 2002) was executive vice president of Continental Airlines and then president and chairman of Braniff International Airways, a Dallas, Texas-based carrier.
Harding Lawrence built Braniff from an obscure regional airline into an international giant. In the process, he destroyed it.
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19 de ene. de 2002 · Harding L. Lawrence, an airline executive whose innovations transformed Braniff International Airways, died on Wednesday at his residence in Mustique, St. Vincent, West Indies. He was 81 and...
12 de may. de 2023 · In 1964, Harding Lawrence – who was previously with Continental Airlines – took on the role of CEO of Braniff International Airways. At just 44, he was one of the youngest airline chief executives in the US, and his modern approach brought about a significant change to the airline.
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En 1965, Post contrató a Harding L. Lawrence, el vicepresidente ejecutivo de Continental Airlines, para ser el nuevo presidente de Braniff International; al mismo tiemp, Post se casó con la hermana de Lawrence.
Referred to as America’s corporate sweethearts, Lawrence and Wells stayed together until his death in 2002. Harding Lawrence, President of Braniff, married Mary Wells in 1967, the year after she started her own advertising agency.
19 de ene. de 2002 · Harding L. Lawrence, an airline industry maverick whose unorthodox strategies took Braniff Airways out of obscurity in the 1970s and into bankruptcy in the 1980s, died of pancreatic cancer...
