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  1. Identity System. The identity system includes a primary logo composed of a modern wordmark locked up with the long-established shield. Wordmark extension options and an HBS acronym mark are also part of the system. Do not alter, recreate, or redraw the logos. The images on this page are for reference only.

  2. Harvard Business School has two primary logos: the name logo and the shield logo. A name logo (either the horizontal or stacked version) must appear on all materials intended for external audiences. The shield logo is optional when the horizontal name logo is used, but is required when the stacked name logo is used.

  3. Executive Education Logo Guidelines. The new HBS brand system includes a new primary logo composed of a modern wordmark locked up with the established shield. The vertical wordmark extension is the preferred version and should be the standard usage when space allows.

  4. The new Harvard Business School (HBS) identity reimagines the globally-recognized symbols of the School for an innovative and inclusive future. HBS is forward-looking, global, and inclusive. By using the new identity system across communications, the visual voice of the School will match the School’s desired brand perceptions. The Harvard ...

  5. 11 de ago. de 2020 · Rigorous research, rooted in practice. The most pressing challenges and interesting opportunities facing the world today cannot be addressed without business playing a significant role. At HBS, faculty-led initiatives and projects engage practitioners, students and alumni to develop insights that drive impact today. Browse All Faculty & Research.

  6. 12 de ene. de 2022 · The new year also brings a new brand identity to Harvard Business School (HBS). In December, after nearly a year of research, design, and collaborative effort, Marketing & Communications revealed the new wordmark, font, color palette, and patterns that will represent the School in all current and future advertisements, websites ...

  7. Graphic Identity Guidelines. september 2021. developed by harvard public affairs & communications. welcome to the identity guidelines for harvard university. This guide is a resource for designers, vendors, and anyone who is visually representing Harvard University - whether online, in print, or in person. These guidelines are primarily for use ...