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10 de ene. de 2023 · FDA’s award-winning public education campaign, “The Real Cost,” continues to prevent youth from starting and continuing to use tobacco products. The e-cigarette and cigarette prevention...
- Background
- Our Approach
- Awards and Recognition
FDA’s first tobacco prevention campaign, “The Real Cost,” was launched in 2014. In its first two years, research showed “The Real Cost” prevented up to 587,000 youth ages 11 to 19 from initiating smokingbetween February 2014 and November 2016, half of whom might have gone on to become established adult smokers. Our Goal: Educate youth ages 12 to 17...
“The Real Cost” cigarette prevention campaign uses digital marketing tactics and creative advertising to educate the audience on the negative consequences of smoking. Some of these marketing tactics included: 1. Digital and streaming video advertising 2. Streaming audio advertising 3. Social media to engage the audience 4. A variety of influencers ...
Anthem AwardsEffie AwardsFestival of Media AwardsThe One Show AwardCAMPAIGN OVERVIEW. What It Is. FDA’s award-winning youth tobacco prevention campaign, “The Real Cost,” aims to prevent susceptible youth from trying tobacco and keep experimenters from...
Please contact TheRealCost@fda.hhs.gov if you have any questions about “The Real Cost” campaign. Get Help If you want to quit smoking cigarettes, using dip, or vaping, you can get free help without giving anyone your personal information.
Food and Drug Administration (FDA). Harmful and potentially harmful constituents in tobacco products and tobacco smoke: established list. Federal Register. 2012; 77(64): 20034-20037. U.S. Department of Health and Human Services (USDHHS). The Health Consequences of Smoking: Nicotine Addiction. A Report of the Surgeon General.
FDA’s first tobacco prevention campaign, “The Real Cost,” was launched in 2014 to educate the more than 10 million 1 youth ages 12-17 who were at-risk for smoking cigarettes in the United States about its harmful effects.
The Real Cost. @TheRealCost ‧. 66.2K subscribers ‧ 61 videos. Giving you the most accurate, up-to-date information about the harmful effects of tobacco use, so you know the real cost of...
