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COVID-19 pandemic

The global COVID-19 pandemic, which dominated events in 2020 and 2021, also influenced fashion. Wearing a face mask became a common and often mandatory practice to prevent the spread of the virus. The human desire for self-expression and the ability of brands to quickly design an

Social media influences

One of the biggest fashion influences of the 2020s was social media. Many companies used social media as a marketing tool and have often collaborated with influencers and celebrities to help promote their product/idea to their audience. The rise of TikTok has seen fast-fashion br

2000s revival

The spring of 2020 was characterised by a rejection of the form-fitting 2010s fashion in the UK, Asia, Latin America, Australia and Europe, due in part to the coronavirus lockdown and a resurgence of interest in early to mid 2000s fashion. Fairtrade, vintage and cruelty-free frie

1960s influences and Cottage core

The summer of 2021 saw a revival of psychedelic mid to late 1960s fashion in the UK, Asia, America, and Africa. This floral, frilly aesthetic was termed "cottage core" by various fashion publications and social media influencers. Many younger women wore flared trousers, prairie d

2000s and 1980s influences

From 2020-22, fashions of the early to mid 2000s made a comeback as Generation Z reached adulthood and mixed carefully selected contemporary fashion brands like Ellesse, Kappa, Tommy Hilfiger, or Ralph Lauren with original vintage clothing and recent thrift shop finds. Fashions o

Gender neutral clothing

Genderless fashion began as a niche Japanese subculture at the end of the 2010s, and had gone mainstream by 2021 in reaction to the prevailing navy blue suit masculinity. Some fashion experts have speculated that the emerging androgynous style represents a new ideal of male beaut

E-kids, punk and emo

From 2020 to 2022, widespread internet and social media access caused a boom in the popularity of 2000s subcultures and fashion styles amongst teenagers, particularly scene kids, punk, emo, skater and mall goths. This fad was referred to as the "Rawring Twenties" by some teenage

Hip-hop

For black American and black British youth, hip-hop fashion became more politicised during the early 2020s due to the influence of social justice activist rappers like Stormzy, No Name, the Black Lives Matter movement, and a resurgence of interest in past civil rights organisatio

Indie Kids, VSCO girls and Kid-core

Indie fashion of the early 2020s had a major crossover with the Japanese subculture Kid-Core, to the point where the two terms are used interchangeability in the United states when referring to this style. The indie kid look centers around bright colors and nostalgia for the late

Women

Due to the restrictions on hairdressers opening during the COVID-19 lockdowns, many women grew out their hair. Side ponytails, 1980s inspired bangs, headbands, scrunchies, early 2000s fashion inspired straightened and brightly dyed hair popularized by Doja Cat and Billie Eilish,

Men

Beginning in 2020, the wearing of a full beard associated with the hipster subculture underwent a decline, except in parts of the Middle East, Africa, Eastern Europe and Latin America. When worn, beards were generally trimmed short to accentuate the wearer's features and facilita

Sports

1. Tokyo hosts the olympic gamesfor a second time.