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In Confessions of an Advertising Man, David Ogilvy shares his lessons from advertising consumer brands worldwide in the fifties and sixties in an eleven-chapter playbook of more than two hundred rules that cover corporate and subject matter aspects, the latter focused on the copywriting and illustrations of advertising campaigns for ...
- David Ogilvy
- August 1963
- 1963
- Atheneum
Confessions of an Advertising Man. David Ogilvy, Alan Parker (Foreword) 4.00. 5,494 ratings394 reviews. David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather.
- (5.5K)
- Paperback
1 de ago. de 2004 · Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best–seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must–read.
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- David Ogilvy
Confessions of an Advertising Man (1963) David Ogilvy wrote this iconic book in 1963, fourteen years after launching his wildly successful advertising agency. Confessionsquickly became an international bestseller, selling millions of copies and being translated into 14 languages.
Confessions Of An Advertising Man Tapa blanda – 1 septiembre 2011. Edición en Inglés de David Ogilvy (Autor) 4,7 671 valoraciones. Ver todos los formatos y ediciones. Descripción del Libro. Reseñas Editoriales.
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First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14...
1 de ene. de 2012 · ISBN 9781904915379. A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody.
