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大卫·麦肯兹·奥格威（David MacKenzie Ogilvy，1911年－1999年），英国西霍斯利人，曾被称为“广告怪杰”的人已经成为了举世闻名的“广告教父”（又称广告教皇，“The Father of Advertising”），其创办的奥美广告公司今天已成为世界上最大的广告公司之一。现代广告教皇大卫-奥格威在纽约创办奥美广告 ...
19 de abr. de 2023 · Join us on a journey through the life and work of David Ogilvy, the father of modern advertising.Let's explore how Ogilvy revolutionized the world of marketi...
- 11 min
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- Aaron Watson Business
David Ogilvy founded our company to be the teaching hospital of advertising. We continue that legacy by providing unmatched insights into how brands can make an impact in today's fast-moving world. Subscribe to receive our latest thinking directly to your inbox. Please enter your email address to access this content.
28 de jun. de 2022 · C’est le cas de David Ogilvy, l’homme qui a révélé de nombreuses marques à partir des 50’s, grâce à des images captivantes et des textes persuasifs. Concepteur-rédacteur de génie, il est connu pour de nombreuses campagnes qui devinrent mythiques : les chemises Hathaway, bien sûr, mais aussi Schweppes, le savon Dove ou Rolls Royce.
David officially retired in the 1973 and was inducted into the Global Business Hall of Fame in 1979. He briefly came out of retirement in the 1980s to helm the agency’s new office in India, and then published Ogilvy on Advertising in 1985.
About | Ogilvy Spain. Al principio de nuestra historia había una sola Ogilvy, la compañía fundada por David Ogilvy en 1948. Ahora Ogilvy vuelve a ser una sola compañía, pero en 83 países y con 132 oficinas repartidas por el mundo. Una única puerta de entrada a una red creativa que se ha refundado con el objetivo de hacer que las marcas ...
David Ogilvy - 데이비드 오길비는 광고업계 최초로 리서치 기법과 BIG IDEA 개념을 도입하는 등 광고업을 몇 단계 승격시킨 뛰어난 업적으로 현대 광고계의 아버지로 불리운다. 만약 소비자들을 즐겁게 하는 데만 광고비를 쓴다면, 원하는 만큼의 제품을 팔 수 없을 것입니다. 사람들은 지난 밤에 광고주가 ...
